Blimpie Selects Soffront CRM; Soffront CRM Chosen over Well-Known Competitors for Out-of-the-Box Automation, Flexibility and Price.FREMONT, Calif. -- Soffront(R) Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions specifically designed for the mid-market, today announced that Blimpie(R) International, Inc. has purchased and deployed Soffront CRM to improve sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. (SFA See sales force automation. SFA - Sales Force Automation ) and customer service. Blimpie (www.blimpie.com) is a global restaurant franchiser, best known for submarine submarine, naval craft capable of operating for an extended period of time underwater. Submarines are almost always warships, although a few are used for scientific or business purposes (see also submersible). sandwiches and salads. Prior to selecting Soffront, Blimpie used spreadsheets to qualify and track prospective franchise candidates -- a workload intensive process. Blimpie also did not have a central repository to track and handle all customer and employee issues. Because Blimpie is experiencing tremendous growth, the company needed a way to automate To turn a set of manual steps into an operation that goes by itself. See automation. its current manual processes, which were time consuming and inefficient. "Blimpie chose Soffront CRM above other competitors because of Soffront's out-of-the-box automation and flexibility," explained Eli Yaron, Blimpie's acting CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , software consultant and implementation expert. "Soffront's feature-rich functionality and ease of customization has allowed Blimpie to experience rapid deployment and rapid results. "Compared with other Windows-based solutions, Soffront offers a stronger product, with more process automation, better workflow processes, and a high degree of flexibility. It is extremely easy and fast to customize the Soffront software to match our workflow, compared with other solutions that require a support staff to spend days, weeks or months in custom programming," Yaron continued. "Additionally, Soffront's licensing scheme is a huge cost savings to us. Most software companies license their product per end user, compared with Soffront, who licenses their software per concurrent user In computer science, the number of concurrent users for a resource in a location, with the location being a computing network or a single computer, refers to the total number of people using the resource at the same time. ." About Blimpie With headquarters in Atlanta, Georgia, Blimpie International, Inc. is a global franchiser of several branded quick-service concepts. The Blimpie brand has grown to approximately 1,700 franchised restaurants across the U.S. and 13 foreign countries. Blimpie International, Inc. was founded in 1964 in Hoboken, New Jersey Hoboken is a city in Hudson County, New Jersey, United States. Geography Hoboken is located at 40°44'41" North, 74°1'59" West (40.744851, -74.032941).GR1 . About Soffront Software Soffront Software Inc. has the experience, technology and focus for mid-market companies seeking a CRM software solution. A pioneer in the CRM market since 1992, Soffront offers end-to-end, fully integrated CRM solutions. With more than 500 CRM installations worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal agencies and local/state governments. Soffront is privately held, debt-free, and profitable since 1995. |
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