Bleem Brings Playstation Games to the Dreamcast; bleem! for Dreamcast Delivers 400 New Titles To Sega Dreamcast Gamers.

Business Editors

E3EXPO 2000

Booth No. 1512

LOS ANGELES--(BUSINESS WIRE)--May 11, 2000

bleem, inc. today unveiled bleem!(TM) for Dreamcast,. a new line of products which gives game-hungry Sega Dreamcast owners the ability to play hundreds of titles originally written for the Sony PlayStation as they've never been seen before, with Dreamcast-enhanced graphics resolution and effects. The announcement more than quadruples the choices available to Dreamcast gamers, with support for over 400 PlayStation titles planned for initial release. The software products will be offered in 100-game "paks," offering full compatibility with a range of popular PlayStation titles including Sony's own best-sellers, which were previously unavailable for any other console.

"bleem! for Dreamcast knocks down barriers between game consumers and the titles they want to play," said David Herpolsheimer, president and CEO of bleem, inc. "Our new line expands the market for PlayStation games with millions more prospective users, plus allows Dreamcast owners to pick from hundreds more quality titles without giving up the improved graphics they expect from a next-gen console."

bleem! for Dreamcast takes advantage of the "next generation" hardware in the Dreamcast console to improve the "look" of PlayStation games, rendering game graphics at 640x480 pixels twice the resolution of most PlayStation games. Further, bleem! uses the Dreamcast's graphics processing power to make even older games look brand-new; enhancements like full-screen anti-aliasing and bi-linear filtering give PlayStation games improvements even the PlayStation 2 can't touch.

"Enhanced graphics are what sets bleem! apart," said Randy Linden, chief technical officer and creator of the bleem! technology. "If all we did was play PlayStation games at PlayStation resolutions, there wouldn't be much point -- you could just get a PlayStation. That's why we concentrated on using the Dreamcast hardware to unlock the true potential in these games we wanted to deliver the best of both worlds by adding the Dreamcast's superior graphics to the proven gameplay in these titles, for a seamless -- better -- gaming experience."

With a planned retail price of just $19.99, the bleem! for Dreamcast "bleempaks" are expected to appeal to a wide range of videogame consumers. "We've always been about offering the best product we can at a price gamers can afford. Our goal was to set the price low enough so that gamers could get bleem!, and a game to go with it, for about the price of a new title," said Herpolsheimer.

In addition to sales to existing Dreamcast owners, Herpolsheimer expects the new line to push many "fence sitters" toward the Dreamcast console. "There's really no excuse to not own a Dreamcast now. With top-selling PlayStation games selling for around $20 and Sega's new "free Dreamcast" program, you can walk out of the store with a new Dreamcast, plus bleem!, and four best-selling PlayStation games for less than the cost of a new PlayStation."

Each bleem! for Dreamcast pak will feature a mix of the top-performing games from multiple genres, including adventure, sports, RPGs, strategy and other categories. Specific game lists for the individual packs will be announced in early June, with the first bleem! for Dreamcast paks expected to hit retail shelves early this summer.

bleem's first product, bleem! for the PC, was launched in May 1999 and has been well received by PC gaming enthusiasts worldwide, with over 250,000 copies sold to date.

About bleem, inc.

Founded in 1998, bleem, inc. is an innovative technology company dedicated to lowering barriers for new technologies by delivering market-standard content to new platforms. In doing so, bleem increases the value and functionality of both platforms and gives consumers a choice over how and where they use the software they own. Through advanced software emulation, bleem's first product, bleem! for the PC, utilized commonplace hardware graphics accelerators to enhance the quality of many Sony PlayStation games. With bleem! for Dreamcast, bleem brings hundreds of additional games to the Dreamcast platform with mind-bending graphics and offers millions more customers to software developers, without traditional development expenses. bleem is headquartered in Los Angeles, California and can be found on the Web at www.bleem.com.

bleem! is not affiliated with, authorized, endorsed or licensed in any way by Sony Corporation or Sega Enterprises, Ltd, their affiliates or subsidiaries. PlayStation game software sold separately. No affiliation, partnership, joint venture or relationship of any kind or form exists with any other companies, products or services that may be referenced, and should not be implied or inferred by any references, or the lack thereof. PlayStation is a registered trademark of Sony Computer Entertainment, Inc. "Sony" is a registered trademark for the Sony Corporation. Sega and Dreamcast are trademarks or registered trademarks of Sega Enterprises. bleem! and the bleem! logo are trademarks of bleem, inc. All other trademarks are property of their respective holders Specifications are for informational purposes only and are subject to change without notice. bleem! is copyright (c) 1998-2000 bleem, inc. All rights reserved worldwide.