Blaze Software and IBM Announce Expanded Relationship To Provide Enhanced Personalization Capabilities in WebSphere Commerce Suite.Business Editors, High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Jan. 24, 2000 Blaze Advisor A system for adding rules-based processing into an application from Fair Isaac Corporation, Minneapolis, MN, (www.fairisaac.com). Blaze Advisor is a Java-based rules engine that enables Windows, Solaris and OS/390 applications to be more easily revised by making changes in the rules provides IBM's corporate customers with the ability to offer personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and interactive e-commerce experiences Blaze Software Inc., a leading supplier of &uot;Beyond Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. (tm)&uot; e-business solutions, today announced that IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange :IBM) has incorporated the Blaze Advisor(tm) product family in its new WebSphere Commerce Suite(1), being introduced this week at PartnerWorld 2000. IBM customers who purchase the WebSphere Commerce Suite will receive the Blaze Advisor Builder development environment for creating and modifying the business rules that govern personalized interactions with their e-commerce customers. The Blaze Advisor Rule Engine is incorporated into the WebSphere Commerce Suite to efficiently process business rules and provide individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. service to each customer. Blaze Advisor works with personalized interaction rules that enable e-commerce sites to interactively service customer needs in an efficient and individually appropriate manner. By creating and modifying Blaze Advisor business rules, businesses can implement tailored interactive marketing and selling programs that reflect their individual corporate identities and their distinct ways of conducting business. &uot;IBM is a recognized leader in e-business and to complement its superior WebSphere Commerce Suite, they have chosen Blaze's technology as a logical choice to provide customers with a personalized and interactive e-business platform,&uot; said Tom Kelly People named Tom Kelly include:
Today's announcement builds on Blaze's integration with MQ Series and the company's existing relationship with IBM, which includes membership in IBM's worldwide PartnerWorld for Developers program and participation in the IBM Software Investment Initiative for Independent Software Vendors. &uot;Attracting and retaining customers is the key to e-business success,&uot; said Dave Liederbach, vice president, e-Commerce, IBM Software Solutions. &uot;By incorporating Blaze Advisor into our WebSphere Commerce Suite, we are offering a powerful combined solution that maximizes the value of the Internet and enables our customers to provide high-quality, personalized service via the Web.&uot; IBM is marketing WebSphere Commerce Suite on a worldwide basis enabling businesses to quickly, easily and securely build effective and attractive electronic commerce sites. In order to support customers in countries around the world, WebSphere Commerce Suite makes use of Blaze Advisor Builder's ability to present the development environment and rule definition in any of 10 different languages and in multiple date, time, and currency formats. Customers who wish to use Blaze Advisor to leverage their existing business rules and extend them across multiple touchpoints and other software systems to personalize e-business applications not directly served by IBM's WebSphere Commerce Suite may license Advisor directly from Blaze Software (www.blazesoft.com). About IBM WebSphere Commerce IBM WebSphere Commerce is a next-generation e-commerce software solution. It is the single, unified platform which offers the ability to do business directly with consumers (B2C), with businesses (B2B), and indirectly through channel partners (indirect business models), or all of Suite IBM's WebSphere Commerce Suite, the leading integrated e-commerce solution, provides a wide range of easy-to-use features and functions for content management, relationship marketing, order management, and payment management for all types of Internet businesses, including business-to-business, business-to-consumer, and e-marketplaces. Sites built with WebSphere Commerce Suite can easily integrate with both internal and external systems and grow with the changing needs of an e-business. IBM WebSphere Commerce Suite customers benefit from the functionality of the WebSphere family, which integrates Web commerce, Web server, Web application development, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. and distributed component software from IBM. About Blaze Software Blaze Software, Inc. is a leading provider of rules-based e-business software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place. In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode adaptable and personalized interaction that is consistent across all contact points. The Blaze Advisor Solutions Suite allows Global 2000 corporations and software vendors to deploy high-volume applications that can reflect--or even surpass--the service abilities of a company's best employees. The 100% Java suite is designed to give e-business applications more personalized interaction for users, leading to greater customer retention, decreased costs, and increased sales. Blaze applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences. Blaze personalization solutions are constructed to be extended easily across contact points (Web, IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. , call centers) and across processes (customer, employee, partner and supplier). Blaze powers e-business projects for more than 200 customers in the high technology, financial, insurance, manufacturing, telecommunications, and healthcare industries, and Blaze is embedded in leading e-business software packages. Blaze offers complete support for implementations across extended enterprises and within software applications, including training, consulting, and integration services. Blaze Software is headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see . Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains. , and maintains a global network of subsidiaries and resellers in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, and Asia. For more information, visit www.blazesoft.com. (1) Indicates trademark or registered trademark of International Business Machines Corporation. All other trademarks are the properties of their respective companies. |
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