Blaze Software and BEA Join Forces to Provide Personalized E-Commerce Solutions; Combined Offerings Support Java-based E-Commerce Solutions.

Business Editors

SAN JOSE, Calif.--(BUSINESS WIRE)--April 24, 2000

Blaze Software, Inc. (Nasdaq: BLZE), a leading supplier of Beyond Personalization(TM) e-business solutions, today announced a relationship with BEA Systems, Inc. (Nasdaq: BEAS), The E-Commerce Transactions Company(TM), to promote the use of the Blaze Advisor Solutions Suite(TM) with BEA WebLogic Server(TM). The relationship, under which Blaze Software becomes a member of the BEA Technology Alliance Program (TAP), marks both companies' commitment to and support for e-commerce solutions based on the Sun Microsystems Java(TM) language and Enterprise JavaBeans(TM) (EJB) standard.

The Blaze Advisor Solutions Suite has been fully tested for proper integration and functionality with BEA WebLogic Server on the Windows NT platform as well as on multiple Unix platforms, including IBM AIX and Sun Microsystems Solaris. E-business applications use Blaze Advisor's(TM) business rules to go beyond traditional personalization in delivering highly individualized, targeted interactions with customers, internal employees, and business partners. Companies using BEA WebLogic Server can service many simultaneous client requests for Blaze Advisor business rules. As a

platform-independent Java application for enhancing e-commerce transactions, Blaze Advisor is ideally suited for integration with the Java-based BEA WebLogic Server.

Business users can take advantage of these combined solutions to achieve high scalability, expandability, and operational availability in their e-commerce applications without requiring special-purpose hardware or operating system services. Application server functionality such as load-balancing and failover are handled through the robust services provided by the award-winning BEA WebLogic Server. At the same time, Blaze Software provides customers with the ability to rapidly update business policies and practices in consistently-delivered mission-critical applications. Both BEA and Blaze Software support JDBC-compliant databases and leading Web servers.

"Robust Java applications are driving the e-commerce needs of modern enterprises worldwide," said Joe Menard, president of the BEA E-Commerce Server Division. "Together, Blaze Software and BEA can offer e-businesses the ability to provide powerful personalized systems that address the individual requirements of each user across multiple touchpoints and business processes."

Tom Kelly, president and chief executive officer of Blaze Software, said, "With the Blaze Advisor Solutions Suite and BEA WebLogic Server, enterprises have the capability to rapidly develop e-commerce applications and improve their time to market. Internal developers are free to focus on the business logic that drives their revenues while relying on proven infrastructure solutions from BEA and Blaze Software to enhance the functionality of their applications."

Customers who have implemented solutions with BEA WebLogic Server and the Blaze Advisor Solutions Suite include Blue Martini Software, Capital One, ClickAction, Chordiant Software, PlanetRx.com, and Western Asset Management.

About Blaze Software

Blaze Software, Inc. (Nasdaq: BLZE) is a leading provider of rules-based e-business software enabling adaptable and personalized interaction that is consistent across all contact points. The Blaze Advisor Solutions Suite, written entirely in the Java programming language, is designed to give e-business applications more personalized interaction for users, which can lead to greater customer retention, decreased costs, and increased sales. Blazed applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences. Blaze Software's personalization solutions are constructed to be extended easily across contact points (Web, IVR, call centers) and across processes (customer, employee, partner and supplier).

Blaze Software powers e-business projects for more than 200 customers in the high technology, financial, insurance, manufacturing, telecommunications, and healthcare industries, and Blaze Software products are embedded in leading e-business software packages. Blaze Software offers complete support for implementations across extended enterprises and within software applications, including training, consulting, and integration services. Blaze Software is headquartered in San Jose, California, and maintains a global network of subsidiaries and resellers in North and South America, Europe, Australia, and Asia. For more information, visit www.blazesoft.com.

About BEA Systems, Inc.

BEA Systems, Inc. (Nasdaq: BEAS) is the E-Commerce Transactions Company(TM) powering many of the world's most innovative companies that serve the "e-generation," companies such as Amazon.com, DIRECTV, E*TRADE, Federal Express, Kaiser Permanente, Nokia, Qwest, and United Airlines. The e-generation relies on the Web to conduct their everyday business, demanding richer, more personalized experiences and the guarantee that your Web site is always available -- every minute of every day. The award-winning BEA E-Commerce Transaction Platform, coupled with BEA consulting, education, and support services, helps companies launch reliable e-commerce initiatives quickly. BEA solutions help companies of all sizes build e-commerce infrastructures that leverage existing investments and provide the foundation for running a successful integrated e-business for the e-generation. BEA has over 50 offices in 24 countries, is headquartered in San Jose, Calif., and is on the Web at www.bea.com.

BEA is a registered trademark, and BEA WebLogic Server, The E-Commerce Transactions Company and the E-Commerce Transaction Platform are trademarks, of BEA Systems, Inc. Blaze Software, Blaze Advisor, Blaze Advisor Solutions Suite, and Beyond Personalization are trademarks of Blaze Software, Inc.