Blaze Software Named to Software 500; Software Magazine Ranks Blaze Software Among the World's Leading Software Providers.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--June 26, 2000 Blaze Software, Inc. (Nasdaq: BLZE), a leading supplier of software solutions designed to go "Beyond Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. (TM)", today announced that the company has been named to Software Magazine's Software 500. Blaze Software debuted in the Software 500 as an influential force in e-business infrastructure software solutions with its Blaze Advisor A system for adding rules-based processing into an application from Fair Isaac Corporation, Minneapolis, MN, (www.fairisaac.com). Blaze Advisor is a Java-based rules engine that enables Windows, Solaris and OS/390 applications to be more easily revised by making changes in the rules Solutions Suite(TM), a comprehensive rules-based family of e-business products. The companies named to the Software 500 are the world's most significant providers of software and software-related services. The Software 500 is a definitive guide read by CIOs, senior IT managers, e-business managers, software architects and analysts who want to stay informed about trends and players in the industry. Companies named to the list were ranked based on global software and software-related services revenue for 1999. The complete list of Software 500 winners is available in the June/July 2000 issue of Software Magazine. To complement the print issue, Software Magazine is also providing a searchable database Refers to databases on the Web that are searchable by typing in a query. The term is quite redundant because all databases are searchable. In fact, that is one of their major features. on their Web site allowing readers to generate lists of specific software business sectors, such as vendors specializing in personalization, e-commerce, and customer relationship management. "To be recognized as one of Software Magazine's top 500 Software solutions providers is a great honor for our company," said Bill Seawick, vice president of marketing at Blaze Software. "We believe our Blaze Advisor Solutions Suite is the only 100-percent Java, rules-based solution that goes `Beyond Personalization' in today's e-business customer-centric environment. With Blaze Advisor(TM), companies can better adapt to dynamic conditions because business managers, rather than IT, can directly change from their desktops the business rules in e-business systems, which drive processes with customers, suppliers, partners and employees." The Blaze Advisor Solutions Suite is an integrated family of products designed to capture the policies, practices, and procedures--or business rules--that drive day-to-day business activity. Blaze Software's business rule technology allows enterprise business systems or software vendors to use information such as customer profiles and preferences, online interactions, and company policies to make real-time decisions, drive content display, and define interactive behavior. Blaze Advisor can be used with Web-based e-business systems, call center automation, voice response systems, kiosk-based applications, and other communication channels. The newest release of the software, Blaze Advisor Solutions Suite 3, was announced earlier this month. The suite includes a new addition to the Blaze Software product line--Blaze Advisor Innovator. Innovator gives business managers with no programming knowledge the ability to create, change and implement business rules using any popular Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Business managers can control every aspect of the rules that drive business campaigns, using custom-designed Web screens instead of specialized development environments and command languages. By integrating the Blaze Advisor Solutions Suite into existing or new e-business applications, customers can benefit from Blaze Software's four principles of "Beyond Personalization": -- True one-to-one interactions - based on the needs and preferences of each user while providing the opportunity for maximum returns to the enterprise. Examples are interactive dialogs and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recommendations based on a user's goals. -- Business process personalization - incorporating a company's way of doing business and treating its customers in every aspect of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . Automated policies, practices, and procedures allow the company's personality to shine through in every transaction. -- Enterprise consistency - maintaining the same business methodologies no matter how, when, or where customers, employees, suppliers or partners interact with the enterprise. -- Adaptive personality - responding in real time to changing competition, internal business practices, government regulations, and customer behaviors to provide the most appropriate and effective treatment of each customer transaction. Blaze Software counts over 200 leading corporations and software vendors among its customers. Examples of companies using Blaze Advisor in their e-business initiatives include Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Prudential Insurance, PlanetRx.com, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Life, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , First Franklin, and Blue Martini Software Blue Martini Software (Blue Martini Software, Inc.) was a privately held software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the . About Blaze Software Blaze Software, Inc. (NASDAQ: BLZE) is a leading provider of rules-based e-business infrastructure software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place. In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode adaptable and personalized interaction that is consistent across all contact points. The Blaze Advisor Solutions Suite, written entirely in the Java programming language, is designed to give e-business applications more personalized interaction for users, which can lead to greater customer retention, decreased costs, and increased sales. Blazed applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences. Blaze Software's personalization solutions are constructed to be extended easily across contact points (Web, IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. , call centers) and across processes (customer, employee, partner and supplier). Blaze Software powers e-business projects for more than 200 customers in the high technology, financial, insurance, manufacturing, telecommunications, and healthcare industries, and Blaze Software products are embedded Inserted into. See embedded system. in leading e-business software packages. Blaze Software offers complete support for implementations across extended enterprises and within software applications, including training, consulting, and integration services. Blaze Software is headquartered in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , and maintains a global network of subsidiaries and resellers in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe, Australia, and Asia. For more information, visit www.blazesoft.com. Blaze Software, Blaze Advisor, Blaze Advisor Solutions Suite, and Beyond Personalization are trademarks of Blaze Software, Inc. Other names are trademarks or registered trademarks of their respective companies. |
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