Blaze Software Listed as Accelerating1to1 Innovator; Use of Business Rules Takes 1-to-1 Interaction Beyond Personalization.

Business Editors, High Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--May 2, 2000

Blaze Software Inc., (Nasdaq: BLZE) announced today that they have been chosen as an "Accelerating1to1 Innovator." After careful review of more than 400 personalization software vendors, Accelerating1to1 selected only 34 companies that qualified as true 1to1 solution providers. Blaze Software was selected for its unique business rules approach to personalizing business-to-business and business-to-consumer applications and its development of a 100% Java-based product suite designed to make e-business more interactive for users.

"Enterprises are utterly confused by the overlapping claims vendors are making, and it has been difficult to know what each software application actually does," said Bruce Kasanoff, CEO of Accelerating1to1. "Vendors were selected based on the company's longstanding experience in 1to1 initiatives. This list represents the short list of companies we'd consider when spending our own money."

The Blaze Advisor Solutions Suite from Blaze Software enables business managers to rapidly change the business rules that drive their online promotions or other virtual customer service engagements without the assistance of IT personnel. Blaze Advisor also allows true one-to-one interactions, enterprise consistency across all customer contact points and reflects a company's best practices online. As an Accelerating1to1 Innovator, Blaze Software has further established the Blaze Advisor Solutions Suite as an ideal application for businesses to go Beyond Personalization(TM).

Business rules represent the policies, practices, and procedures used by companies to define how they conduct business and differentiate themselves from competitors. By separating these rules from the complex code that supports the operation of e-business applications, enterprises gain the ability to rapidly define, modify, and deploy new business strategies. Blaze Software customers have been able to let their business policymakers take direct responsibility for the rules governing interaction with customers and businesses, without the delay, lost opportunity costs, and potential for misunderstandings that can plague traditional programming methodologies.

"The Accelerating1to1 Innovator list helps companies understand who is providing true 1to1 e-business personalization solutions that improve customer relationships," said Bill Seawick, vice president of marketing at Blaze Software. "Blaze Advisor provides the flexibility to define and execute targeted business rules that drive 1to1 solutions. Even our customers, Blue Martini and Chordiant Software, who use Blaze Advisor to offer advanced personalization in their applications, have been recognized as `Innovators.'"

About Accelerating1to1

Accelerating1to1, a spin-off of Peppers and Rogers Group, measures the results of 1to1 and personalization initiatives. Its Learning Relationship Index provides a means for companies to benchmark their ability to use technology to lock in customer loyalty. For more information, please contact Rosemary Morretta at 203-438-3731.

About Blaze Software, Inc.

Blaze Software, Inc. is a leading provider of rules-based e-business software enabling adaptable and consistent personalized interaction across all contact points. The Blaze Advisor Solutions Suite, written entirely in the Java programming language, is designed to give e-business applications more personalized interaction for users, which can lead to greater customer retention, decreased costs, and increased sales. Blazed applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences. Blaze Software personalization solutions are constructed to be extended easily across contact points (Web, IVR, call centers) and across processes (customer, employee, partner and supplier).

Blaze Software powers e-business projects for more than 200 customers in the high technology, financial, insurance, manufacturing, telecommunications, and healthcare industries, and Blaze Software products are embedded in leading e-business software packages. Blaze Software offers complete support for implementations across extended enterprises and within software applications, including training, consulting, and integration services. Blaze Software is headquartered in San Jose, California, and maintains a global network of subsidiaries and resellers in North and South America, Europe, Australia, and Asia. For more information, visit www.blazesoft.com.