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Blaze Published Mobile Games Based on Da Vinci Code Now Available World Wide to Over 1 Billion Consumers.


SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Blaze's Mobile Games Based on Sony Pictures' Movie the Da Vinci da Vinci Surgery A surgical robot for performing certain surgeries–eg, mitral valve repair and laparoscopic procedures–eg, cholecystectomy and gastric ulcer repair. See Laparoscopic surgery, Robotics, Surgical robot.  Code are now Available on Over 150 Mobile Operators World Wide In Over 70 Countries

Blaze BLAZE - A single assignment language for parallel processing.

["The BLAZE Language: A Parallel Language for Scientific Programming", P. Mehrotra <mehrotra@csrd.uiuc.edu> et al, J Parallel Comp 5(3):339-361 (Nov 1987)].
 Entertainment (Blaze), a leading global mobile entertainment publisher, today announced that they have completed a worldwide launch of games based on the enormously successful movie The Da Vinci Code. The games were launched on over 150 mobile carriers around the world in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe, Asia, and Africa. These games became available on carrier networks beginning in April up through the movie launch May 19th, 2006. A full list of carriers and other mobile content channels where the games will be available is at www.blaze.com/dvc/disp/.

"The launch of the Da Vinci Code games is a world class step forward for our company, and represents most likely the largest coordinated mobile game launch of all time," says Keith McCurdy, President and Chief Executive Officer of Blaze. "This is the first time that a wide range of complementary games have been released globally, in conjunction with the worldwide release of a major Hollywood movie. The coordination has been a global effort to ensure that movie goers, mobile phone owners and Da Vinci Code fans all around the world will be able to find and play the games simultaneous to the movie's release."

Blaze published multiple games based around The Da Vinci Code covering a number of different genres and player demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . The Da Vinci Code Helix and The Da Vinci Code Light Puzzle offer simple, engaging puzzle type game play, in keeping with the movie's focus on solving clues and unearthing mysteries. The Quest Begins and The Da Vinci Code 3D offer a more in-depth challenge, putting players in the shoes of the movie's main characters where they must explore the world of The Da Vinci Code and face and solve the same problems as in the story. Full descriptions of the games and screen shots can be found at www.blaze.com/dvc.

"By providing a number of different games and styles, we are giving every single mobile phone owner the chance to interact with and enjoy The Da Vinci Code on their handsets, whether they're new to the concept of mobile gaming, or an experienced videogame player," says McCurdy. "The joy of The Da Vinci Code story is that it lends itself to a very wide range of different types of game. Our strategy from the outset was to use this opportunity to create a number of linked games in which players can graduate from the simpler puzzle games, through to the more challenging adventure style games using the same skills."

The Da Vinci Code movie, based on Dan Brown's international best-seller, holds the number one opening spot at the box office for 2006 and is the biggest international theatrical opening of all time. The film had a record breaking opening weekend, earning $224 million in worldwide box office numbers and has reached $190 million in US box office sales.

About Blaze

Blaze is a leading global mobile entertainment publisher. The company has worldwide distribution with more than 150 carriers and partners in Europe, North America, and Asia. Based in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , and with offices in Stockholm, Sweden and London, England, Blaze publishes a wide portfolio of mobile entertainment products targeting mass market consumers and based on leading branded media properties. The company's portfolio encompasses connected community games The Community Games is an annual sporting competition held in Ireland for children up to 16 that finishes in a national finals every August, where over 6,000 children compete for their area, town, county and province.  and single player games Player games is a stat used to estimate the number of games a player is responsible for. It was developed by Dean Oliver, the first full-time statistical analyst in the NBA. , and is available on Java, Brew, and Symbian devices from all leading mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset.  manufacturers. More information can be found at www.blaze.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Jun 21, 2006
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