Blank and Associates Recommends 5 Tips on Building Your Business During 2006.LAGUNA NIGUEL, Calif. -- Hank Blank, professional speaker and expert on the business of effective networking, offers these five tips on building your business as you move into 2006. Reeducate re·ed·u·cate also re-ed·u·cate tr.v. re·ed·u·cat·ed, re·ed·u·cat·ing, re·ed·u·cates 1. To instruct again, especially in order to change someone's behavior or beliefs. 2. your prospects and circle of influencers on what you do. You may have shifted the focus of your core offerings recently or expanded your services dramatically. Many in your sphere of influence may not really know what you currently do. Send out a 2006 New Year's message to your database reeducating them. ReBrand rebrand Verb to change or update the image of (an organization or product) Yourself. Freshen up Verb 1. freshen up - make brighter and prettier; "we refurbished the guest wing"; "My wife wants us to renovate" refurbish, renovate gentrify - renovate so as to make it conform to middle-class aspirations; "gentrify a row of old houses"; "gentrify the old your Identity and Promotional Materials. Have trusted associates review and critique them. Do they look distinct? Would they be the envy of your competitors? Do they correctly portray what you do? Are they young, contemporary and fresh? Productize Yourself. You are the Brand or the Product. Line extend yourself. Write articles. Write an e-book. Start a blog or begin podcasting. Many of these technologies are relatively inexpensive and there is a great need for content for these emerging mediums. These are low-cost promotional tools that will help you become more prominent with Internet search engines. Develop your networking plan. Most networking activities are haphazard at best. Develop your networking plan for 2006 with specific objectives of who you want to meet and what industries you want to penetrate, and make those commitments. Drill down into the organizations that give you the most return by joining their Boards. Share your skills. Become involved with a non-profit or volunteer organization and share your talents. Involvement with many of these organizations will help you sharpen your skills and introduce you to an entire new world of networking contacts that can help make your life and business grow. About Blank and Associates Hank Blank is the president of Blank and Associates, a virtual advertising agency based in Laguna Niguel. Blank is well-recognized as an expert on networking. The focus of Blank's networking approach is how to get more by asking for less and doing more for others. Blank has presented on networking to a number of companies and organizations in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . These include Sole Technology, University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). Irvine, Dana Capital, Tracy Locke Advertising, Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. , Healthcare Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and Marketing Association and Laguna College of Art. |
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