Blanchard Schaefer Integrates Advertising and Public Relations Agencies to Form Strategic Marketing Services Firm.

Business Editors

ARLINGTON, Texas--(BUSINESS WIRE)--Feb. 24, 2004

Blanchard Schaefer Advertising and Parrish Blanchard Schaefer Public Relations today announced the integration of the two separate agencies to become Blanchard Schaefer Advertising & Public Relations, a fully integrated strategic marketing services firm.

"Both agencies have always been housed under the same roof and worked together as a team," said Bobby Blanchard, principal. "For the past year we have been moving toward integrating both sides of our house into one firm and are thrilled to see it as a reality."

The company also announced its recent move to new, larger offices at 1521 N. Cooper, Suite 600 in Arlington, Texas. An increase in the number of clients and employees over the last year prompted the move.

"The core focus of both of our agencies has always been at a strategic level. As a result, we are able to have dramatic impact on our client's business objectives," said Ken Schaefer, principal. "We want to continue to grow that interplay of our company and continue to demonstrate what we really are -- a strategic marketing services firm."

Blanchard Schaefer's strategic services include client-tailored research, organizational and brand development, creative and media services, media and community relations, product launches, special events, tradeshows and speaking engagements.

In a separate move, Aline Parrish, president of Parrish Blanchard Schaefer Public Relations, recently resigned her position with the company in order to give her full attention to family medical issues.

"I enjoyed working with and helping to grow Blanchard Schaefer," said Parrish. "The incredible values of the agency, we identified as a team, put family first. This enabled me to give a lot of time to my family over the past several months. However, the demands of my time by my family have simply become too great for me to balance both. It's very difficult to leave, but this is where I need to be at this time."

About Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, technology, multi-location/franchise and building/construction industries. Its client-tailored strategic marketing services include proficiency and innovation in research, complete identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.