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Blanchard & Associates Announces Formation of African-American Owned Direct Marketing Services Company.


PONTE Ponte (meaning bridge in both Italian, Galician) in Portuguese) may refer to any one of many towns in Italy and Portuguese-speaking countries, among which: Places
  • Ponte, in the Province of Benevento, Italy
 VEDRA BEACH, Fla.--(BUSINESS WIRE)--Nov. 16, 1998-- Blanchard & Associates officially opens its doors as an African-American owned provider of database marketing and direct marketing consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
. Operating out of Ponte Vedra Beach, Florida
This page is for the community in Florida. For other places, see Pontevedra (disambiguation).


Ponte Vedra Beach is an unincorporated seaside community 18 miles (29 km) southeast of downtown Jacksonville, Florida, near St. Augustine, Florida in St.
, the firm helps its clients develop and implement strategic direct marketing initiatives.

The Company provides unique business perspectives in the preliminary stages of a client's marketing strategy development, integrates database marketing strategy into the customer's growth and competitive strategies, and works closely with the client during the implementation stage. Blanchard & Associates specializes in business issues such as: the development of alternative marketing strategies that build on core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
, database marketing strategies, statistical model development, customer satisfaction measurement systems, marketing research, strategies integrating sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 and direct marketing, strategic marketing planning, competitive benchmarking, and business intelligence systems.

Don Blanchard, President and Managing Director, states "We have received enthusiastic responses from our clients. As an African-American firm, we have unique experience in targeting the African-American market. Our specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 databases provide our clients with a significant improvement in their ability to reach their target audience. We do not, however, limit ourselves as specialists in the African-American market. Our broad based experience in the direct marketing industry has given us the knowledge to direct and manage programs in any industry that target any market."

The Company provides services nationwide and has established partnerships with other direct marketing services providers. These relationships enable Blanchard & Associates' clients to fully integrate all aspects of their direct marketing programs -- list acquisition, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , and direct mail. For more information about the firm visit their web site at www.Blanchard-Associates.com.

SOURCE: DigitalWork - http://www.digitalwork.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 1998
Words:272
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