Blanc and Otus Selected as Public Relations Agency of Record for BurnLounge, BuzzLogic and Passenger.Reputation for Strategic Expertise and Flawless Execution Increases Agency's Stable of Social Media Power SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Blanc & Otus, the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most consultancy for start-up, high-growth and Global 2000 technologies, today announced that it has been named public relations agency of record for three emerging companies in the online social media space. BurnLounge, BuzzLogic and Passenger join Blanc and Otus' existing social media and Web 2.0 clients such as BrightSpot Media, Facebook and Opera Software in selecting the 21-year-old public relations firm to manage their public relations efforts moving forward. "Blogs, wikis See wiki. , user generated video -- essentially the sharing of any type of content anywhere in real time -- is fueling creativity and innovation to hyper A Greek work meaning "above" or "more than." It is used as a prefix to technical concepts and products to convey a more advanced or more automatic capability. speeds," said Mark Hampton, chief executive officer at Blanc & Otus. "New media tools are not replacing traditional media, but providing companies with creative and credible ways to echo their corporate messages across an increasingly crowded media landscape. And, if done correctly, they can have a significant impact on market behavior," said Hampton. "BuzzLogic's target customer is a major consumer of mainstream media," said Rob Crumpler, chief executive officer at BuzzLogic. "Blanc and Otus is an integral part of our marketing strategy because of their great skill in working with mainstream media, and because they bridge that world with deep insight into emerging and social media. The agency's passion and tenacity make them a great partner for BuzzLogic as we go about communicating the power of our software and ability to drive ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for enterprises, publishers and bloggers." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a January 2007 report published by Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
BuzzLogic, a San Francisco-based on-demand software See SaaS. company, enables marketers to identify who is influential within specific conversations taking place in social media, and to use this information to better manage their brands, reputations, products and customer relationships. By uniquely calculating and analyzing the trust relationships that comprise online communities of interest, BuzzLogic's software surfaces issues and the online publishers who are driving them, in time and over time. BurnLounge is a fully functioning network of socialization socialization /so·cial·iza·tion/ (so?shal-i-za´shun) the process by which society integrates the individual and the individual learns to behave in socially acceptable ways. so·cial·i·za·tion n. and sales, combining digital downloading, community building and entrepreneurial networking in one place, for the first time ever. Through this innovative model, BurnLounge provides entrepreneurs, artists, movie moguls and music lovers with a new recommendation-driven promotional channel where they can actually own and manage their own personal digital download store and be rewarded for any music/entertainment recommendations they make. BurnLounge headquarters are located in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Passenger, a leader in on-demand customer collaboration, assists companies with identifying and managing an ongoing dialogue with their most valued customers in a branded community. Fortune 500 companies are leveraging Passenger to engage customers in a collaborative environment that empowers the customer, while driving business innovation and growth. Passenger is a privately held start-up based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , California. Blanc and Otus' San Francisco office will be responsible for handling all three new accounts. About Blanc & Otus' Social Media Practice Blanc and Otus provides a wide variety of social media and Internet-focused services to change market behavior, including strategic counsel for driving online dialogue, integrating social media into crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. plans, blogger relations, turnkey solutions and in-depth research to further drive media initiatives. While the environment is volatile and nascent, Blanc & Otus tackles the dynamic and challenging landscape of social media much like any strategic communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies . Our approach starts with understanding who the existing and emerging influencers are that have the most potential to impact our clients' business. Blanc & Otus stays ahead of the curve by employing hot emerging technologies to filter through the chatter and identify not just who is visible online, but specifically who is influential. Utilizing this invaluable insight, we then create strategy to engage with these influencers, as appropriate, and effectively connect PR strategy and tactics to business results. About Blanc & Otus Blanc & Otus is the most resourceful, tenacious te·na·cious adj. 1. Clinging to another object or surface; adhesive. 2. Holding together firmly; cohesive. tenacious viscid; adhesive. public relations agency you will ever work with. With a 21-year history in the fiercely competitive world of high-tech PR, our people's expertise extends across business-to-business, consumer and emerging technologies. But most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , we know how to make PR work in an imperfect world. More than just knowing technology, Blanc & Otus people are self-motivated communicators who love to compete - and win. Virtually any agency can get you coverage if you've got all the customers in the world, willing and available executive spokespeople, a rock-solid product strategy and no 800-pound gorillas to compete with. But if you need to get more than your fair share of voice - if your company is faced with as many communications challenges as business opportunities - then you need Blanc & Otus. Unlike other PR firms, we employ a proven combination of market research and creative thinking to solve our clients' problems, relentlessly. Our mission is to change the opinion and buying behavior of our clients' customers, investors, partners and employees. During the past 20 years, Blanc & Otus has represented companies in every stage of development - from start-up to household brand-names - and has been in the thick of PR battles in multiple markets. Throughout it all, Blanc & Otus has applied a rigorous research-driven approach to finding the best pressure points to leverage with media, analysts and events, which means we know how to prioritize your PR budget so that together we will measurably improve your business. 1 Source: "Leveraging User-Generated Content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as ", Forrester Research, Inc., January 2007 2 Source: Technorati |
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