Blanc & Otus Wins PR Week Award for PR Innovation of the Year; B&O's 8-Minute PR Concept Impresses the Judges for Its Creativity and Tangible Results for Journalists and Clients.BOSTON -- Blanc & Otus, the high-tech communications agency for start-ups, high growth and Global 2000 Technology companies, has been named the winner of the PR Innovation of the Year category in the 2005 PR Week Awards, for 8 Minute PR -- a concept similar to speed dating speed dating n → sistema di appuntamenti grazie al quale si possono incontrare in pochissimo tempo diverse persone e scegliere eventualmente chi frequentare that brings together journalists and business executives for an evening of "mini-meetings" lasting just eight minutes. Launched in 2004, 8 Minute PR evenings allow executives to brief invited reporters on their latest company news or discuss happenings in the industry before the bell rings and it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a to move on to the next person. With a "no PowerPoint Guarantee," journalists are assured they get the information they need simply and succinctly suc·cinct adj. suc·cinct·er, suc·cinct·est 1. Characterized by clear, precise expression in few words; concise and terse: a succinct reply; a succinct style. 2. . "We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. and proud to be recognized by PR Week as having the best PR innovation of the year especially as B&O prides itself on its creative work and innovative approach to public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ," said Greg Spector, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Blanc & Otus. "Our goal was to introduce a creative approach to high-tech PR, and this award recognizes that we achieved what we set out to do." The next 8 Minute PR event will be held in Boston in April 2005, and additional events are scheduled throughout the year around the country. About Blanc & Otus Blanc & Otus Public Relations works with technology companies to achieve their immediate and long term business objectives by helping change buying behavior and reshape opinion in fiercely competitive markets. Our services are designed for corporate decision makers who insist their company stand apart from the competition, need to build or transform their brand, or establish their company and executives as market leaders. We combine our passion for innovation, strategic thinking, and market insight and research to make it possible for our clients to clearly define and communicate who they are, what they do and why they are different. Blanc & Otus has a 20-year track record for generating superior, on-strategy results for its clients. Blanc & Otus (www.blancandotus.com), a Hill & Knowlton company, has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Atlanta, Austin, and London. |
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