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Browse Blair, Gavin 1-5 out of 5 article(s) Title Type Date Words The brand is dead, long live the brand: with so much of what we buy now made in the same developing countries by workers on the same wages, do brands really matter anymore? Advertisement Apr 1, 2004 2274 A long and winding road: this time of uncertainty for the automotive industry--often described as "the backbone of Japan"--as it navigates the future in an ultra-competitive global marketplace. Oct 1, 2003 2150 Bricks and mortar and beyond: in a time of worldwide economic uncertainty, some investors are searching for safer options for their capital. Property has an inherently safe image and offers expanding and diversifying opportunities for investment. It is firmly on the agenda. Industry Overview May 1, 2003 1621 Buzzing on brands: never has image made so much difference in business. From logos and corporate identity to consumer trust and perceived value, the buzzword is "brand". (Special Advertising Section; Advertising, PR and Branding). Apr 1, 2003 2466 Tokyo total FM: not a new funky radio station for the metropolis but the increasing demand for, and provision of, comprehensive facilities management services. (Facilities Management: Special Advertising Section). Feb 1, 2003 2910

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