Blagman Media International Unveils MediaTRAX -- New Tool to Reduce Media Risk, Boost Response Rates.

Entertainment/Business Editors

LOS ANGELES--(ENTERTAINMENT WIRE)--April 10, 2000

In what he describes as an unprecedented step forward in increasing revenues derived from direct response print and television offers, Robert Blagman, President and CEO of Blagman Media International Inc. (OTCBB:BMIIE), today announced that he intends to offer his clients access to BMII MediaTRAX, a proven testing model which will reduce their upfront risk in buying media even as it enables him to execute buys which, he expects, will dramatically improve the ratio of purchases to media dollars.

According to Blagman, his company has entered into an ongoing relationship with Test Marketing Group, LLC whereby Test Marketing Group will provide a dedicated cadre of inbound telemarketers who will answer a significant percentage of callers responding to the test airing of a spot or infomercial. The telemarketers will utilize a proprietary research model which identifies key demographic and psychographic information. Blagman Media will then apply its own proprietary statistical model to the research. The refined data, known as BMII MediaTRAX, will be employed to analyze and enhance upcoming media buys for the product in order to increase consumer response.

"Never before has information of this depth and quality been applied to direct response media buys," noted Blagman. He continued, "It's been used, with dramatic results, to tweak scripts or improve upsell configurations, but until now no media buyer has taken this wealth of information and applied it to the buy itself, which is the most expensive, and therefore most risk-laden, element of the direct response process. BMII MediaTRAX will substantially reduce a marketer's risk by empowering him to spend his media dollars where they'll yield the most return."

Blagman went on to explain that, besides improving results for his clients, he will use BMII MediaTRAX to build a database of the relative efficacy of various time slots. "This," he noted, "will set Blagman Media apart in its ability to deliver direct response marketers more `bang' for their media dollar than they ever thought possible."

Test Marketing Group, based in Irvine, Calif., is the owner of a research model developed to improve response rates. Typically, a group of around 30 inbound telemarketers receives a portion of incoming calls. They then ask a series of questions which reveals ways in which the script, upsell configuration or call to action can be improved. Once these changes are made, increased response is documented.

Among its successes, Test Marketing Group includes well-known shows which have doubled and even tripled their response rates using this methodology. Clients, past and present, include Enforma ("Natural Products"), One World Network ("Ultimate Lean Machine"), Sanyo ("DirtHunter"), and PureSpin Golf ("PureSpin Golf").

Asked to comment on Blagman's strategy, Test Marketing Group Founder and President Adam McDonald responded, "With BMII MediaTRAX, Robert is taking the science of media buying and moving it a quantum leap forward. We have every reason to believe that both his company and his clients will realize significant rewards from this innovative approach."

Blagman Media International, a leader in both short- and longform media buying, has recently begun to acquire, worldwide, profitable media entities. In addition, Blagman has retained prestigious Geneva, Switzerland-based MFC Merchant Bank S.A. to assist him in both raising capital in Europe and gaining listings on European stock exchanges.

The foregoing release may contain forward-looking statements. For this purpose, any statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate," or "continue," or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending upon a variety of factors.