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Blagman Media International Inc. Announces Acquisition of Mullinger Media & Communications.


Business Editors

LOS LOS Length of stay, see there  ANGELES--(BUSINESS WIRE)--Jan. 19, 2000

Blagman Media International Inc., a global direct response marketing and advertising agency, today announced that it has acquired Mullinger Media & Communications (MMC See MultiMediaCard and Microsoft Management Console. ), a Bermuda-registered publishing consultancy with major interests in the Middle East.

"We have concluded negotiations and are happy to announce that MMC is now part of the expanding Blagman Media Group," said Chris Mullinger, MMC chairman.

MMC is in the final stages of launching the biggest direct mail consumer lifestyle magazine in the Middle East, which will go in April to 400,000 Visa credit cardholders in the Arabian Gulf Arabian Gulf: see Persian Gulf.  region via their banks.

The magazine, called "VISA Life," is to be in Arabic and English and will be free to more than half of all Visa credit cardholders in the Gulf Co-operation Council states of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia Saudi Arabia (sä`dē ərā`bēə, sou`–, sô–), officially Kingdom of Saudi Arabia, kingdom (2005 est. pop.  and the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. .

"It is a huge undertaking in this increasingly sophisticated consumer market. `VISA Life' will provide advertisers with their first opportunity to speak directly to a defined audience of middle to high income earners For US-specific income information see Income in the United States
Income earner refers to an individual who through work, investments or a combination of both dervies income, which has a fixed and very fixed value of his/hr income (sometimes, called Vulkary Workers).
 across the region," Mullinger added.

"Our link up with Blagman Media, with its wide expertise in direct marketing, was a natural fit and will enable MMC to rapidly develop further print and Internet-based consumer media products for the Middle East and beyond. We are pleased to be joining a great team and look forward to an exciting future with Blagman Media."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Chris Kurstin, Blagman Media's executive vice president of investor relations Investor relations

The process by which the corporation communicates with its investors.
 and acquisitions, "The acquisition of Mullinger Media has been concluded on an incentive basis whereby Mullinger will receive up to 3 million shares upon realization of $2 million pre-tax net profits in the aggregate over four consecutive fiscal quarters. I anticipate that the Mullinger license agreement with Visa will allow Mullinger to exercise their maximum potential conversion in a very short period of time from this one project."

For more information contact: Christopher Kurstin, 310/788-5444.

The foregoing release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. For this purpose any statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate" or "continue," or comparable terminology, are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending on a variety of factors.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2000
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