Blagman Media International Expands Staff, Takes Aim at Dot-com Entities.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--May 23, 2000

Blagman Media International Inc. (OTC:BMII.OB) today announced that, as part of its effort to significantly increase its dot-com business, it has added Michele Fuchs as vice president/director of Marketing.

Robert Blagman, president and chief executive officer of Blagman Media, stated: "This move is indicative of our long-term commitment to Web-based businesses. This industry has become an increasingly significant portion of our overall business. Now, by hiring Michele, we're taking dead aim at it. And we expect to see rapid, positive results."

Fuchs commented: "The history of dot-com offline marketing has been one of throwing money at media and hoping for the best. This year's Superbowl ads were a perfect example of this scattered approach. The time for this is past.

"We intend to work with our clients and help them construct solid, well-thought-out media strategies which will firmly position them in the consumer marketplace, thereby getting them the results they deserve for the money they're investing."

Prior to joining Blagman Media, Fuchs served as vice president, Media and Marketing Services for Media Resources International in New York. Here she oversaw the Interactive Media Department and was responsible for developing and implementing strategies to fully integrate all levels of offline and online marketing programs.

Fuch's experience also includes media planning and buying for many Broadway shows, including "Les Miserables" and "Miss Saigon." In addition, she has been responsible for media planning for prestigious clients such as Kodak, Lands End and "The Howard Stern Show."

A key element of Fuch's media strategy for dot-coms will be what she and Blagman have labeled "Expansion Marketing." Here they will further maximize clients' media dollars by allowing them to pay for part of the media buys with their own products or services.

Blagman explained: "Expansion Marketing is unprecedented in the dot-com industry. Heretofore, if a dot-com travel company bought offline media, they'd write out a check for the buy.

"We're going to show them how to pay for a portion of that buy with 'soft' dollars -- airline tickets, for instance. They've already acquired them at a discounted rate, but they'll be able to put them against media charges at close to retail, thus lowering their media bills and, ultimately, their cost of acquiring a customer."

Blagman expects this new business model to generate revenues of at least $5 million over the next 12 months.

In conclusion, Blagman stated: "This new focus on dot-coms supports our overall strategy of merging with or acquiring profitable niche media entities in three ways.

"First, it will generate revenues which will enable us to go after larger companies. Second, it makes us far more attractive because we're more diversified. Finally, with our new expertise we'll be able to look at a much broader range of merger and acquisition targets."

The foregoing release may contain forward-looking statements. For this purpose any statements contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will, "expect," "believe," "anticipate," "estimate" or "continue," or comparable terminology, are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending upon a variety of factors.