Blagman Media Chairman Issues Year-End Shareholder Letter.Business Editors LOS LOS Length of stay, see there ANGELES--(BUSINESS WIRE)--Dec. 19, 2000 Robert Blagman, Chairman and Chief Executive Officer of Blagman Media International, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BMII.OB), has issued the following letter to shareholders concerning the Mercury Media (www.Mercurymedia.com) acquisition. A Letter to Blagman Media International/BMII Shareholders Dear Shareholder: Before discussing with you significant opportunities which have presented themselves to your Company, I want to thank you for your support during what has been an eventful e·vent·ful adj. 1. Full of events: an eventful week. 2. Important; momentous: an eventful decision. , if turbulent year. Through it all, I believe that we have begun to build a foundation that will reward the confidence placed in us. During the last two to three years we conducted extensive, thoughtful searches for companies whose products, services, skills, and, most important, management teams, would complement our own. While many opportunities presented themselves, few offered us the potential of significantly enhancing shareholder value. However, one company stood head and shoulders above the rest and is an excellent fit for BMII -- Mercury Media. On Dec. 11, 2000 we announced that Blagman Media intends to acquire one hundred percent of the stock of privately owned, Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. based Mercury Media (www.Mercurymedia.com). Here are a few of the benefits inherent in this combination: -- Currently, Mercury Media reports annual billings in excess of $100 million. We are extremely optimistic concerning the short and long-term positive effects of this business combination. Mercury Media counts among its dozens of clients several Fortune 500 companies. This is indicative of the respect that this company commands. Mercury Media's clients include: Guthy Renker, Good Times Video, Home Shopping Direct, Gateway Corporation, Reliant Interactive Media and One World Live. Mercury is responsible for the media buying and planning for many of the most successful half hour transactional shows on television: Tony Robbins, Charlton Heston's Bible, Richard Simmons Diet Programs, Hooked On Phonics, Body By Jake, and Selleca Solution. -- Mercury is the premier buyer of "long form" media in the Direct Response Television industry. Long form refers to infomercials, which are about 30 minutes in length. As the Direct Response Television industry matures and consolidates, it is essential that we ally ourselves with the strongest players in the business. Only in this way can we position ourselves for the long haul in an extraordinarily competitive environment. -- Combining BMII and Mercury will allow us to offer Fortune 1000 advertisers with a turn key solution to direct marketing and the fusion of multi media needed for today's fragmented direct response market place. -- Mercury Media has, for each of its ten years in business, recorded growth in both revenues and profits. This strong record of growth bodes well for the future. -- During this ten-year period, Mercury has retained the same management team -- Co-Chief Executive Officers Dan Danielson and John Cabrinha. This continuity of leadership has resulted in an extremely strong infrastructure at Mercury. Both of these men will continue to manage Mercury Media business. It is worth noting that Transactional Marketing Partners are brokering the fusion of BMII and Mercury Media. This Santa Monica, Calif. based company counts among its recent successes the $42 million acquisition of Direct Sales International by The Symposium symposium In ancient Greece, an aristocratic banquet at which men met to discuss philosophical and political issues and recite poetry. It began as a warrior feast. Rooms were designed specifically for the proceedings. Group (SSM SSM abbr. surface-to-surface missile :AMEX AMEX See: American Stock Exchange ). We plan to complete final funding and closing of this acquisition by second quarter, 2001. The Industry will see a new company with a vigor VIGOR Internal medicine A clinical study–Vioxx GI Outcomes Report comparing a proprietary COX-2 inhibitor to standard NSAIDs , strength, and performance that reflects the combination of two strong management teams whose products can be efficiently marketed together. Finally, we are confident that this new entity will enjoy at least the same success that Mercury has experienced over the last ten years. With this in mind, we look forward to drawing on the significant resources of Mercury Media even as we at Blagman Media contribute to Mercury's diversification Diversification A risk management technique that mixes a wide variety of investments within a portfolio. It is designed to minimize the impact of any one security on overall portfolio performance. Notes: Diversification is possibly the greatest way to reduce the risk. and growth. I thank you for your support. Perhaps now you will understand why our focus was not in daily fluctuations but growth and stabilization Stabilization The action undertakes a country when it buys and sells its own currency to protect its exchange value. Actions registered competitive traders undertake by on the NYSE to meet the exchange requirement that 75% of their traded be stabilizing, meaning that sell orders . I welcome your joining me in looking forward to a new year full of potential for your Company, Blagman Media International, Inc. Cordially, Robert Blagman Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dec. 18, 2000 Blagman Media International, Inc. is located at 1901 Avenue of the Stars, Suite 1710, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif. 90067. Information regarding the above announcement is available through the BMII info line: 310/991-2252. The foregoing press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . For this purpose any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "estimate," "continue," or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending on a variety of factors. |
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