Blagman Media Acquires 100 Percent of Century Media.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Sept. 25, 2001

Robert Blagman, chairman and chief executive officer of Blagman Media International Inc. (OTC:BMII) today announced that BMII has agreed and signed to purchase 100 percent of Century Media Inc. (CMI) for stock and cash, amending its original deal to acquire up to 10 percent of Century announced on Aug. 13, 2001. The new agreement is scheduled to close on Oct. 15, 2001.

Blagman said, "Our combined companies will, with the addition of our recently announced acquisition of WellWorld Partners, Ltd., have a combined run rate of between $80-100 million in fiscal 2002. Century's billings are derived from their representation of a dozen of the Fortune 1000 companies. The slowing world economy is, in reality, a boon for the direct marketing industry and for BMII," Blagman pointed out. "Producers and manufacturers of goods and services have learned they must now target their specific audiences, utilizing the latest electronic and technological tools to move merchandise, as compared to an earlier era of advertising that relied on broad-scale appeal. All of the key personnel at Century who have contributed to the company's growth over the last few years will be remaining on after the acquisition."

Gerald Bagg, executive vice president of Century Media is to be named president and CEO of the company after the acquisition. Bagg remarked, "Direct Response Marketing is going to play a bigger role in the economy in the near and medium term. With the recent unfortunate upheaval in the economy as result of the World Trade Center attack, on top of an already softening marketplace, we are seeing more consumers staying home and shopping over the Internet and responding to direct response television campaigns."

Blagman added, "The Century Media acquisition required more time then anticipated, but we are now finally in accord. We now begin a process of evolution as our company's combine. We will be forming a transition team made up of Blagman Media and Century Media personnel to expedite progress. Our target date of full physical integration is Dec. 1, 2001."

Due diligence will begin within days, headed by White, Zuckerman, Warsavsky, Luna and Wolf / Certified Public Accountants.

Century Media Inc., headquartered in Santa Monica, Calif., is a direct response-advertising agency with Fortune 1000 as well as traditional direct response short and long-form clientele.

Blagman Media International Inc. is located at 1901 Avenue of the Stars, Los Angeles, CA 90067. Information regarding the above announcement is available through the Blagman Media International Inc. info line: 310/991-2252.

The foregoing release may contain forward-looking statements. For this purpose any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as, "may," "will," "expect," "believe," "anticipate," "estimate," or "continue," or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties and actual results may differ materially depending on a variety of factors.