Blackstone's $475m parks buy.The Blackstone Group Blackstone Group L.P. (NYSE: BX) is a prominent private equity and investment management firm founded in 1985 by Peter G. Peterson and Stephen A. Schwarzman. The company is based in New York City, in River House on Park Avenue at Fifty-first Street, with offices in Atlanta, has plans to dominate the world's amusement parks This page contains a list of amusement parks by
prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the company's official statement, Blackstone hopes to combine LEGOLAND with the previously acquired Merlin Entertainments Merlin Entertainments is the biggest attractions operator in Europe and currently the second largest operating globally after Disney. Head quartered in Poole, Dorset Merlin Entertainments operates over 50 attractions in ten European countries, the United States of America, to create the second largest visitor attraction business in Europe and the ninth largest in the world. The new business will be a joint venture between Blackstone and LEGOLAND owner, the LEGO Group Lego Group is a family-owned company based in Billund, Denmark and best known for the manufacture of Lego-brand toys. The company was founded in 1932 by Ole Kirk Christiansen. . The former will hold a 70% stake in the business, while the latter will get a 30% stake. Nick Varney has been appointed as the chief executive officer of the new firm, which will operate under the name Merlin Entertainments Group. "We are delighted that we have been able very quickly to execute our strategy of building a leading theme park and attractions business in Europe," said Joseph Baratta, senior managing director of the Blackstone Group. "The combination of LEGOLAND and Merlin creates a unique asset in the leisure industry. We are particularly pleased to have as a significant partner in this business a world class company such as the LEGO Group." Merlin Entertainments owns 28 amusement parks in eight European countries. LEGOLAND operates theme parks based on the concept of LEGO, a popular construction game. |
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