Blackbird / Atlantic Records Recording Artist 'Everything' Joins DotClick Affiliate Program to Expand & Enrich Fan Base.Business Editors & Entertainment Writers BOSTON--(BUSINESS WIRE)--Nov. 10, 2000 DotClick(TM) places Everything fans in control of their online listening experience, delivering increased personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , interactivity and community while providing the band with a powerful relationship-marketing tool Blackbird blackbird, common name in North America of a perching bird allied to the bobolink, the meadow lark, the oriole, and the grackle and belonging to the family Icteridae. The European blackbird, Turdus merula, is a thrush. / Atlantic Records  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. recording artists Everything today became a charter affiliate of the DotClick Corporation, a new digital entertainment service that provides artists, record labels and other music industry participants powerful online relationship-marketing tools. The service, which launches in December, also gives music fans a convenient, personalized way to discover more about the music they love. As a DotClick affiliate, Everything will offer their fans a co-branded version of DotClick(TM), the unique music enhancement software application that leverages the Internet to help the band build a stronger connection with their existing fans while helping them reach new audiences. Everything explores a bit of "everything" in their music, with elements of rock, funk, ska, hip-hop, and R&B. With such diverse appeal, Everything must employ many different forms of promotion to reach their fans. The band aggressively utilizes the Internet for grass roots grass roots pl.n. (used with a sing. or pl. verb) 1. People or society at a local level rather than at the center of major political activity. Often used with the. 2. The groundwork or source of something. awareness campaigns and viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. . "We reach out to our fans through our web site www.ecolon.com, which delivers a rich, multi-media experience. We've built such a strong online rapport with our fans, they enjoy connecting with us on an intriguing high-tech level," said Randy Reed, Everything's Manager. "Our co-branded DotClick(TM) uses the immediacy and personalization of the Internet to expose new audiences to our band. It enables us to understand who is listening to our music and to present relevant information to them. It's a huge asset, especially when planning tours and preparing marketing campaigns." The DotClick Affiliate Program empowers established and emerging recording artists, record labels, radio stations, content providers, e-tailers and online music distributors to better serve their fans. Using DotClick(TM), each song a fan listens to online (through any popular player software) triggers access to artist information, music recommendations, and an online community specific to the artist. Affiliates receive a unique marketing tool that allows them to better understand, reach, and expand their online fan base. "Everything represents a natural affiliate for DotClick because they want fans to feel close to the band and to feel a sense of community with other fans," said DotClick co-founder Oliver Jones. "Artists that want to understand their audiences and want to put the online medium to work are jumping on board the DotClick bandwagon." About Everything With an appearance on the Rosie O'Donnell Show, a performance at Super Bowl XXXIII Super Bowl XXXIII was the 33rd championship game of the modern National Football League (NFL). The game was played on January 31, 1999 at Pro Player Stadium in Miami, Florida following the 1998 regular season. , a hit single (1998's "Hooch hooch Substance abuse 1 A street term for marijuana See Marijuana 2 Moonshine, see there " from Super Natural), and a new album on the horizon, Everything is well established for a long and bright future. They have performed with such diverse acts as The Barenaked Ladies Barenaked Ladies (often abbreviated BNL or occasionally BnL) is a Canadian alternative rock band currently composed of Jim Creeggan, Kevin Hearn, Steven Page, Ed Robertson, Tyler Stewart, and formerly Andy Creeggan. , A Tribe Called Quest A Tribe Called Quest is a critically acclaimed and highly-influential American hip-hop group, formed in 1988. The group is composed of rapper/producer Q-Tip (Kamal Fareed), rapper Phife Dawg (Malik Taylor), and DJ/producer Ali Shaheed Muhammad. , Soul Coughing Soul Coughing was a New York-based alternative rock band active in the 1990s. They found only modest mainstream success, but had a devoted following and largely positive responses from critics; Steve Huey describes them as "one of the most unique cult bands of the '90s ... , Dave Matthews
David John Matthews (born January 9 1967) is a South African, now naturalized American, Grammy-winning lead vocalist and guitarist for the Dave Matthews Band. and Phish, playing over 200 shows a year and selling out venues in the Southeast and Mid-Atlantic Regions. Everything is on the Blackbird Recording Company imprint, an affiliate of Atlantic Records. A digital catalog of their merchandise is available on their Web site www.ecolon.com. About DotClick Headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , DotClick Corporation is a digital entertainment service committed to transforming today's passive online music experience into an interactive event. DotClick delivers increased personalization, abundant information, interactivity and community to online music listeners through its innovative DotClick(TM) software application, which is compatible with most major playback software. DotClick offers a comprehensive Affiliate Program to artists and entertainment organizations, providing a powerful online relationship-marketing vehicle enabling affiliates to better serve their online music fans. DotClick is establishing partnerships with the industry's leading and emerging record labels, recording artists, radio stations, e-tailers, and online music distributors. DotClick is a sponsor of "ModMusic Indie Band Search 2001," a national independent music competition. For more information, visit the company's Web site at www.dotclick.com. |
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