BlackCoat Revolution Takes Over New York City; The Zippers Come Down: KOYONO Launches BlackCoat-T to the Masses.

CLEVELAND -- KOYONO, Inc. announced in New York City today the release of the BlackCoat-T, a T-Shirt designed to discreetly, conveniently and securely transport small personal items like cell phones, PDAs, MP3 players and wallets. Coupled with an aggressive guerilla marketing campaign, KOYONO's executive team is meeting with media outlets and retailers.

KOYONO is successfully fusing American ingenuity with Japanese simplicity into sophisticated, yet simple apparel for today's Grey Collar(TM) men -- the geniuses, artists and innovators of the 20- and 30-something generation.

The BlackCoat-T is designed to discreetly and safely transport mobile necessities when dressed for war in the boardroom, a venture capital funding meeting or just out to dinner. Simply slip your cell phone, iPod, PDA, two-way, digital camera or sunglasses through the strategically positioned zipper and into the two specially designed compartments for easy storage and removal. You stay connected without the clutter. And, most importantly, you don't compromise style for utility.

KOYONO President and designer Jeasung Yoo states, "We chose to launch the BlackCoat-T in New York City because of its energy, worldliness, and urban sophistication. The T is the result of an eight-month refinement process aimed at getting to the essence of fashion and utility for the urban lifestyle."

The KOYONO web site offered the BlackCoat-T as a pre-release product and initial sales were many times projections with the first production run selling out in 48 hours. The shirts retail for $39 each or $125 for a pack of 5, and come in black with a red zipper, black with a black zipper, white with red zipper, or white with a white zipper.

According to Jim Haviland, chief experience officer, "It was challenging to carry your personal technology securely without negatively impacting your style. Our customers are looking for more secure ways to carry these devices -- the BlackCoat-T fills an important gap. New Yorkers really see the value of combining style, security and convenience."

The BlackCoat-T incorporates a proprietary design that is the basis of a patent application filed with the United States Trademark Office. Any attempt to copy design aspects covered in the patent application, without our express written consent, may be considered an act of infringement and subject to the remedies provided in Title 35 of the United States Code.

KOYONO is a purveyor of apparel and accessories for geniuses, artists and innovators with urban lifestyles. KOYONO markets products through retail stores in Europe, Japan, and across the United States and through on-line stores at theblackcoat.com and Amazon.com. KOYONO was founded in 2001.

iPod(TM) is a registered trade mark of Apple Computer.