Black Rhino Coffee Ships to SuperValu's Pennsylvania Distribution Center.

Business Editors

ROCKLIN, Calif.--(BUSINESS WIRE)--Oct. 24, 2002

Peabodys Coffee, Inc. (OTCBB:PBDY) announced that the company has shipped its certified organic Black Rhino Coffee(TM) to SuperValu's Harrisburg, Pennsylvania distribution center, introducing the fast-growing Black Rhino brand to discriminating coffee drinkers in Pennsylvania, New York, New Jersey and Connecticut for the first time. The company also reported that Harrisburg represents the second of SuperValu's Eastern Division distribution centers to take on the Black Rhino brand. SuperValu (www.supervalu.com) is the leading food distributor in the nation, providing distribution services to more than 4,200 stores.

Peabodys' Chairman John Phillips commented, "We have been very focused on developing our distribution network and getting Black Rhino Coffee on the shelf as quickly as we can manage. Expanding our relationship with SuperValu is a fast way to help accomplish our objective. We are now penetrating some very up-scale markets with a strong and growing preference for organic foods."

The recently concluded arrangement with the SuperValu - Harrisburg distribution center adds more than 200 stores to Peabodys' distribution network. Black Rhino Coffee(TM) is currently on shelves or being stocked in an estimated 500 supermarkets served by SuperValu's Richmond, Virginia distribution center as well as in stores serviced by Associated Wholesale Grocers of Kansas City and BI-LO of South Carolina.

Black Rhino Coffee(TM) - "Coffee with Body and Soul(TM)" - is being welcomed in its markets on two levels: by coffee drinkers who insist on a high quality product, and by those consumers who demand a product that is grown in a socially and environmentally responsible manner.

Peabodys Coffee is a retailer and marketer of Black Rhino Certified Organic branded specialty coffee. Besides retail mass-market distribution, Peabodys also sells coffee beverages and packaged Black Rhino Coffee(TM) through company-operated retail stores and kiosks throughout California.

This release contains forward-looking statements regarding the company's plans in the organic coffee market. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual results to differ materially are consumer acceptance of the Company's organic coffee products; the Company's ability to fund and manage any further expansion of its organic coffee market efforts; the seasonality of coffee sales; and the effects of competition. Investors are advised to consult the Company's periodic reports to the SEC for additional discussion of the Company's business risks. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.