Black Rhino Coffee Secures Two Major Supermarket Chains.

Business Editors/Retail & Food Writers

ROCKLIN, Calif.--(BUSINESS WIRE)--June 13, 2002

Peabodys Coffee, Inc., (OTCBB:PBDY) announced that Norfolk, Virginia-based Farm Fresh Supermarkets has agreed to place its packaged organic Black Rhino Coffee(TM) in all 37 of their stores. Additionally, Richmond, Virginia-based Ukrop's has agreed to place Black Rhino Coffee in all of their 28 supermarkets. Ukrop's and Farm Fresh Supermarkets are serviced by the Eastern Division of Supervalu.

These placements immediately followed the appointment of Advantage/ESM - Richmond, to represent the company's packaged brand of Black Rhino Coffee for key accounts in the Northeast and Mid-Atlantic regions. Advantage/ESM - Richmond is part of the Advantage Sales and Marketing network, one of the nations leading full service food brokerage companies, serving all key markets.

"The strategic link with Advantage is another early but critical step towards our goal of achieving widespread profitable distribution for Black Rhino Coffee in America's best supermarkets," said Todd Tkachuk, Peabodys CEO. Peabodys Chairman, John Phillips noted, "A key pillar of Advantages' success is they know how to develop new brands. This, coupled with their infrastructure in technology, category management and personnel will be critical to our growth."

Peabodys is evaluating a broader network of Advantage offices to represent its Black Rhino Coffee line and provide more coordination in marketing efforts from market to market. "We're establishing the best network possible to represent the unique needs of Black Rhino Coffee," added Tkachuk. "In many cases we foresee Advantage Sales and Marketing playing a role."

This release contains forward-looking statements regarding the Company's anticipated plans in the organic coffee market. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Among the factors that could cause actual results to differ materially are consumer acceptance of the Company's organic coffee products; the Company's ability to fund and manage any further expansion of its organic coffee market efforts; the seasonality of coffee sales; and the effects of competition. Investors are advised to consult the Company's periodic reports to the SEC for additional discussion of the Company's business risks. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances.