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Black Friday and Cyber Monday Punctuate Record-Breaking Month for Comparison Shopping Site Become.com; Search Engine Attracts More Than One Million Unique Visitors in November, Representing Ten-Fold Growth in Just Three Months.


MOUNTAIN VIEW, Calif. -- Become.com, the only vertical search engine A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B).  to combine comparison shopping with web-wide research for finding buying guides and product reviews, today announced that it surpassed one million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  this month, marking a ten-fold gain in its unique audience size in the August to November timeframe. This significant company milestone validates the widespread interest in the fast-growing comparison shopping category, as well as Become.com's unique approach to altering and improving the online shopping experience for consumers and merchants via more targeted and relevant product-related search results.

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 comScore Networks, a consumer behavior and attitude research company, consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  on Internet sites during this holiday season will see a 24% gain when compared to the 2004 season. Much of that spending will be influenced by sites like Become.com, as comScore also found comparison shopping represents one of the fastest growing categories online, attracting more than 54.7 million visitors in October 2005, reflecting a 52% percent increase compared to a year ago.

"Traffic to Become.com has increased more than 10 times since the company came out of beta less than three months ago. This is a significant achievement for us as a company. It clearly demonstrates many Internet users Internet user ninternauta m/f

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 are increasingly finding they have a better experience by coming to Become.com when looking for Looking for

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 product information and research," said Michael Yang Michael Yang (Korean: 양민정, Hanja: 梁民正, born August 31 1961) is a Korean-American Entrepreneur in Silicon Valley, California. , Founder, president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Become.com. "Our growth is a direct result of our patent-pending AIR(TM) (Affinity Index Ranking) search technology that allows us to deliver the highest quality, most relevant and useful online shopping and product research, and we are eager to continue aiding consumers this holiday season and beyond."

Become.com is capitalizing on and leading this changing e-commerce landscape with the depth, breadth and accuracy of its product research service, which includes more than 200,000 merchants and 20 million web sites in its research index, giving consumers the most comprehensive resources to make better buying decisions.

About Become.com

Become.com is a new search engine and comparison shopping site that helps people find product reviews and buying information on millions of products and shop for those products from brand name retailers from across the web. Founded by Michael Yang and Yeogirl Yun, founders of pioneering online comparison shopping site mySimon, Become.com indexes more than 3 billion pages of shopping related information, including 200,000 merchants and 20 million web sites in its research index, and uses proprietary AIR(TM) (Affinity Index Ranking) technology to deliver targeted and relevant information for shopping searches.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 29, 2005
Words:428
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