Black Enterprise Announces the Publication of Teenpreneur.

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 1, 2002

'B.E. for the Next Generation' to Focus on Turning Today's Youth

into Tomorrow's Business Leaders

Earl G. Graves Ltd., parent company of BLACK ENTERPRISE magazine, today announces the launch of Teenpreneur.

Aimed at youth ages 13-18, Teenpreneur is positioned as BE for the next generation. The premier issue, October 2002, is packaged as a special editorial section with the October issue of BE, on newsstands now.

Since its inception in 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. BE, which currently enjoys a total circulation of over 450,000, now brings this particular expertise to youth to inspire them to view entrepreneurship as an exciting option, to develop a basic understanding of business principles and financial matters, and to be ambitious in their career goals. Alfred A. Edmond Jr., Senior V.P./Editor-in-Chief of BE, will also guide the editorial direction of Teenpreneur. Mr. Edmond joined BLACK ENTERPRISE in 1987 and assumed his current role in January 2000. "In the past, BE published two separate newsletters titled Black Enterprise for Teens and KidpreneurNews. Today, inspired by the enthusiastic responses of readers to those limited distribution publications, we're taking that concept one step further by combining our efforts and rolling them into our latest venture - Black Enterprise's Teenpreneur," says Edmond.

"Our achievements mean nothing if they do not lay the foundation for the next generation to exceed them. That's why Teenpreneur is available to every reader and subscriber of BE," says Earl G. Graves Sr., Chairman & CEO of Earl G. Graves Ltd. "As adults, we are too often frustrated by the lack of substantive, positive information for our young people. We are desperate for alternatives to youth publications that exploit and titillate, rather than uplift and educate our youth. Teenpreneur fills that void. It is designed to do for our children what BE has done for adults: spark financial awareness, encourage career ambitions, and promote entrepreneurial success."

Stacia J. Tackie, V.P./Marketing for Earl G. Graves Ltd. adds, "Teenpreneur is an exciting addition to the thriving BLACK ENTERPRISE franchise, which includes a successful book series, flourishing Website, annual networking and business events, and a special three-day Kidpreneurs Conference aimed at teaching business principals to youngsters. Teenpreneur will continue the strong development of the BE brand, strengthen our name recognition with both advertisers and consumers, and increase customer growth."

Visit www.blackenterprise.com/press.html.

BLACK ENTERPRISE, your ultimate guide to financial empowerment, is the premier business and investment resource for African Americans. Since 1970, BE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. The publication provides 4 million readers with monthly information on entrepreneurship, careers, and financial management. As the definitive source of information for and about African American business markets and leaders, BLACK ENTERPRISE is the authority for business news and trends.

--30--JK/ny mem

    CONTACT: Earl G. Graves Publishing
             Andrew Wadium, 212/886-9598
             [e-mail]

    KEYWORD: NEW YORK
    INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING
PRODUCT
    SOURCE: Black Enterprise