Blab.com Partners With Snowball.com to be Exclusive Greeting Card Provider; Goes Live Today With Co-Branded Content on Snowball's Generation i Network.
TORONTO & SAN FRANCISCO--(BUSINESS WIRE)--April 17, 2001
Blab.com President Vince Commisso today announced that the company has partnered with Snowball snowball: see honeysuckle. .com (Nasdaq:SNOW) to be its exclusive greeting Greeting is a way for humans to intentionally communicate awareness of each other's presence, to show attention to, and/or to affirm or suggest a type of relationship or social status between individuals or groups of people coming in contact with card provider.
Today, the company goes live with co-branded content placed on Snowball's Gen i(TM) network, which includes IGN IGN Ignored (Status)
IGN Institut Geographique National
IGN Instituto Geografico Nacional (Spain)
IGN Imagine Games Network
IGN In-Game Name (gaming) .com, ChickClick.com and HighSchoolAlumni.com. Site visitors will be able to send ecards to family and friends selected from Blab's extensive library of more than 6,000 Flash-based animated greeting cards See e-card. . Ecard recipients will be automatically linked back to the Snowball network home site.
"Snowball appreciates the need to deliver high-quality entertainment to Generation i," explained Commisso, "and our Blab.com content dovetails beautifully with this niche. We anticipate an exciting partnership that will increase site stickiness See sticky. and utility through communication options, which appeal directly to this Web-centric generation through a powerful combination of graphics, animation, text and audio."
"By integrating Blab's electronic cards, Blab.com will access the 18 million young people who visit IGN and ChickClick each month," said Snowball's president, Rick Boyce Rick Boyce was a pioneer in the movement to commercialize the World Wide Web.
A media buyer with the San Francisco ad agency Hal Riney & Partners, Boyce was recruited by HotWired's chief executive officer, Andrew Anker, to be HotWired's director of business development when . "IGN and ChickClick are where teens and young adults come for information, entertainment and community, and Blab.com offers these users a cool new way to connect."
To access the Snowball and Blab ecards, go to http://www.ign.com, http://www.chickclick.com and http://www.blab.com.
Blab.com is a division of Blab Media Inc., a rich media, entertainment and e-marketing company, and is ranked as one of the top 10 Internet greeting card sites. Known for its innovative graphics, animation and music capabilities, Blab.com is the first of its kind enabled with TouchSense(TM) tactile tactile /tac·tile/ (tak´til) pertaining to touch.
1. Perceptible to the sense of touch; tangible.
2. Used for feeling.
3. mouse technology. The company's other divisions include BlabStudios.com, a digital entertainment studio, and Invoke To activate a program, routine, function or process. Communication, which creates online, rich media, direct marketing campaigns for corporate clients.
Snowball (Nasdaq:SNOW) is the leading Gen i network for Web-centric young adults who have grown up using the Internet and is consistently ranked by Media Metrix as one of the 50 most-visited Internet properties. Snowball produces and aggregates top Gen i Web sites, IGN.com, ChickClick.com and HighSchoolAlumni.com, and brings its large Net-centric audience to companies that offer products and services targeted to the demographic. Snowball offers its customers impression-based advertising and sponsorships, direct response/performance-based marketing and custom editorial publishing.