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Blab.com Partners With Snowball.com to be Exclusive Greeting Card Provider; Goes Live Today With Co-Branded Content on Snowball's Generation i Network.

Business Editors

TORONTO & SAN FRANCISCO--(BUSINESS WIRE)--April 17, 2001

Blab.com President Vince Commisso today announced that the company has partnered with Snowball.com (Nasdaq:SNOW) to be its exclusive greeting card provider.

Today, the company goes live with co-branded content placed on Snowball's Gen i(TM) network, which includes IGN.com, ChickClick.com and HighSchoolAlumni.com. Site visitors will be able to send ecards to family and friends selected from Blab's extensive library of more than 6,000 Flash-based animated greeting cards. Ecard recipients will be automatically linked back to the Snowball network home site.

"Snowball appreciates the need to deliver high-quality entertainment to Generation i," explained Commisso, "and our Blab.com content dovetails beautifully with this niche. We anticipate an exciting partnership that will increase site stickiness and utility through communication options, which appeal directly to this Web-centric generation through a powerful combination of graphics, animation, text and audio."

"By integrating Blab's electronic cards, Blab.com will access the 18 million young people who visit IGN and ChickClick each month," said Snowball's president, Rick Boyce. "IGN and ChickClick are where teens and young adults come for information, entertainment and community, and Blab.com offers these users a cool new way to connect."

To access the Snowball and Blab ecards, go to http://www.ign.com, http://www.chickclick.com and http://www.blab.com.

About Blab.com

Blab.com is a division of Blab Media Inc., a rich media, entertainment and e-marketing company, and is ranked as one of the top 10 Internet greeting card sites. Known for its innovative graphics, animation and music capabilities, Blab.com is the first of its kind enabled with TouchSense(TM) tactile mouse technology. The company's other divisions include BlabStudios.com, a digital entertainment studio, and Invoke Communication, which creates online, rich media, direct marketing campaigns for corporate clients.

About Snowball.com

Snowball (Nasdaq:SNOW) is the leading Gen i network for Web-centric young adults who have grown up using the Internet and is consistently ranked by Media Metrix as one of the 50 most-visited Internet properties. Snowball produces and aggregates top Gen i Web sites, IGN.com, ChickClick.com and HighSchoolAlumni.com, and brings its large Net-centric audience to companies that offer products and services targeted to the demographic. Snowball offers its customers impression-based advertising and sponsorships, direct response/performance-based marketing and custom editorial publishing.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 17, 2001
Words:395
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