Printer Friendly to Acquire and Offer A Powerful Online Shopping Solution. to Offer Cutting-Edge Browser Companion

LOS ANGELES, April 3 /PRNewswire/ --

Shopping online just got one click easier. (, a leading consumer online marketplace, announced today its agreement to acquire (, an innovator of browser companion technology. will merge eBoodle's browser companion with its existing technology base to offer consumers a suite of tools that will dramatically enhance their online shopping experience.

"This acquisition will change the way our users shop online," said Chuck Davis, president and CEO of "The power of will now be available to consumers whenever and wherever they shop online so they can make smarter and faster buying decisions."

Expected to be available this summer, the browser companion will travel with users as they window shop on the Web, providing instant access to a comprehensive suite of tools, including merchant ratings, comparison shopping information and personalized content. If a shopper is considering a purchase from a particular site, a single click will allow them to access product reviews, compare prices across merchants, view special offers or discounts, and evaluate merchant ratings, from on-time delivery and product selection to customer support and privacy policies.

The content of the browser bar is controlled by the user and includes a personalized "single click" digital wallet. When the wallet is used to make an online purchase, it automatically enters passwords, credit card information, and shipping and billing addresses at the point of sale to expedite the transaction. In addition, users can track the order status of transactions from any merchant, as well as related store receipts and e-mail correspondence.

"This acquisition helps bring consumers one click closer to the ultimate shopping experience," said Dr. Anil Kamath, founder of eBoodle. "It makes sense not only for and eBoodle, but for online shoppers who desire instant access to relevant buying information whenever they want it."

In his new position as vice president of client applications, Kamath will report to Farhad Mohit,'s chairman and chief strategic officer, and will continue to oversee technology developments related to eBoodle and manage the day-to-day operations of 30 employees. eBoodle's office is located in Mountain View, Calif. and will now serve as's Northern California office.


Founded in 1996, ( is an open and comprehensive marketplace, governed by customer ratings, linking millions of online buyers to leading online merchants each month. As a trusted market-maker, combines valuable customer-generated information with a powerful set of shopping tools to help online shoppers confidently and easily decide where to buy online.'s proprietary customer ratings form the backbone of the marketplace and are derived from its position as the only company trusted by over 3,600 online stores to collect direct customer feedback and transactional information at the point of every purchase. These ratings, widely recognized as the standard for customer satisfaction on the Web, are the only statistically rigorous way of differentiating retailers on "quality of service" metrics, allowing consumers to take the focus away from pure price comparisons. In addition to on its site,'s ratings also appear on Consumer Reports Online and Consumer Reports magazine, as well as Microsoft Network, AltaVista, GO Network, Go2Net, Snap, Citibank, iChoose, Brodia, Dealtime and CNET.


eBoodle is an online shopping assistant dedicated to delivering the complete online shopping experience. eBoodle enables users to save money and time through product searches, a vendor directory, form filling, and transaction tracking. eBoodle is supported by an executive team, board of directors and advisory board that include premier technology and business professionals.
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Publication:PR Newswire
Date:Apr 3, 2000
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