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BizRate.com Takes Action to Combat Password Frustration; BizRate.com Finds More Than Half of Online Buyers Abandoned Online Shopping Excursion Due to Frustration With Passwords.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--Sept. 14, 2000

Quick...what's your password to your favorite online site? If you can't remember, you're not alone. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 BizRate.com (www.bizrate.com), the Web's largest online marketplace, an astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
 91 percent of the 4,000 online shoppers BizRate.com polled confessed to having forgotten a password at a site with which they had previously registered. More than 40 percent of those who forgot their passwords chose not to re-register with that site. In addition, 57 percent of survey respondents have abandoned their shopping experiences online at least once due to password frustrations, resulting in more than a third returning to offline alternatives.

Responding to the results of its own research, BizRate.com recently introduced a powerful shopping toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  on its site with an automatic form-filling feature that enables consumers to shop at more than 1,200 stores with just a single password. BizRate.com's marketplace is ideal for this technology because it is a single location listing many of the Web's best e-tailing sites. Consumers will now be able to shop quickly and easily at all these sites without being bogged down by registering on a specific site, remembering passwords, filling out shipping and billing addresses as well as credit card numbers each time they shop at a new merchant. Nearly one-fourth of those surveyed stated that keeping track of passwords makes online shopping less convenient, and completing purchases with online merchants more difficult.

"Our marketplace acts like a shopping hub, organizing all the Web's products and online merchants in one location for the consumer's benefit. With our new shopping toolbar we are continuing to make shopping online more convenient by liberating lib·er·ate  
tr.v. lib·er·at·ed, lib·er·at·ing, lib·er·ates
1. To set free, as from oppression, confinement, or foreign control.

2. Chemistry To release (a gas, for example) from combination.
 shoppers from frustrations like forgotten passwords," said Chuck Davis This article or section contains information about one or more candidates in an upcoming or ongoing election.
Content may change as the election approaches.

Charles E.
, president and chief executive officer of BizRate.com. "As a result, online buyers only need to remember one URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 and one password when shopping at BizRate.com."

About BizRate.com

Founded in 1996, BizRate.com (http://www.bizrate.com) is an open and comprehensive marketplace, governed by customer ratings, leading millions of online buyers to quality online merchants each month. As a trusted market-maker, BizRate.com combines valuable customer-generated information with a powerful set of shopping tools to help online shoppers confidently and easily decide where to buy online. BizRate.com's proprietary customer ratings form the backbone of the marketplace and are derived from its position as the only company trusted by more than 5,000 online stores to collect direct customer feedback and transactional information at the point of every purchase. These ratings, widely recognized as the standard for customer satisfaction on the Web, are the only statistically rigorous way of differentiating retailers on "quality of service" metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , allowing consumers to take the focus away from pure price comparisons. BizRate.com's ratings also appear on Consumer Reports Online and in Consumer Reports magazine, as well as on Microsoft Network See MSN.

Microsoft Network - The Microsoft Network
, AltaVista, GO Network, Go2Net, Snap, Citibank, iChoose, Brodia and CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. .
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2000
Words:491
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