BizRate.com Names Former GO.com Executive Eva Boker Vice President of E-Commerce; Leading E-Commerce Site Fortifies Executive Management Team.

Business Editors & Internet Writers

LOS ANGELES--(BUSINESS WIRE)--March 24, 2000

BizRate.com (www.bizrate.com), a leading consumer online marketplace, today announced the appointment of Eva Boker to vice president of e-commerce.

In this position, Boker will head and expand the company's newest division, managing Web site production, merchandising, database marketing, and customer service.

"Eva's aptitude for strategic online marketing and strong sense of creativity are a winning combination rarely found in the Internet space," said Chuck Davis, president and CEO of BizRate.com. "Her proven track record of launching e-commerce products will be an invaluable asset, as she joins the executive management team at an important time in the development of the business."

Prior to BizRate.com, Boker served as vice president and general manager of e-commerce at GO.com where she oversaw all GO.com auctions. She initiated and developed the strategy for a comprehensive and convergent e-commerce venture including GO.com and its network partners, ESPN, Disney, and ABC. During her tenure at Disney, Boker also held the positions of general manager and director of Disney Store Online as well as director of consumer marketing at Disney Online (now GO.com).

Before assuming her role at GO.com, Boker also spent time in the financial sector as vice president of Internet marketing strategy for First USA Bank. In this position, she developed new business strategies that netted partnerships with top Internet commerce and content sites. Boker also held executive positions at TV Guide, America's largest magazine, where she directed strategy for all direct subscription and renewals.

"I'm excited to help BizRate.com create a truly unique and efficient marketplace; an environment where consumers are armed with the tools they need to complete efficient transactions, and where merchants can broaden their customer base and cement consumer loyalty," said Boker.

About BizRate.com

Founded in 1996, BizRate.com (http://www.bizrate.com) is an open and comprehensive marketplace, governed by customer ratings, leading millions of online buyers to quality online merchants each month. As a trusted market-maker, BizRate.com combines valuable customer-generated information with a powerful set of shopping tools to help online shoppers confidently and easily decide where to buy online. BizRate.com's proprietary customer ratings form the backbone of the marketplace and are derived from its position as the only company trusted by more than 3,600 online stores to collect direct customer feedback and transactional information at the point of every purchase. These ratings, widely recognized as the standard for customer satisfaction on the Web, are the only statistically rigorous way of differentiating retailers on "quality of service" metrics, allowing consumers to take the focus away from pure price comparisons. In addition to on its site, BizRate.com's ratings also appear on Consumer Reports Online and in Consumer Reports magazine, as well as on Microsoft Network, AltaVista, GO Network, Go2Net, Snap, Citibank, iChoose, Brodia, Dealtime and CNET.