BizRate.com Launches New Online Investing Category.Business Editors & High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--June 1, 2000 BizRate.com (www.bizrate.com), the Web's largest destination for shopping, today announced the launch of a new category dedicated to "Online Investing." This resource provides independent investor feedback, comparative costs and direct links to the top Web-based brokers including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Brokerage, Ameritrade, Charles Schwab Charles Schwab can refer to:
The brand originated as a United States brand for discount brokerage when TD purchased Waterhouse Securities. and 12 other established financial firms. BizRate.com launched the category to provide consumers with a tool to help them select and differentiate online brokers across 10 dimensions. Unbiased feedback from thousands of online traders was used to formulate the ratings. Each site was evaluated on various attributes such as price/commission, customer support, ease of transaction, online research/information, confirmation/reporting and security and privacy. Web-based financial trading is exploding, with online transactions representing more than 38 percent of all equity exchanges in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , up from 17 percent the previous year(1). With more than 100 online brokers to choose from, and as more investors migrate from traditional full-service firms to online brokers, BizRate.com anticipates that a consumer-rated "Online Investing" category will become a critical resource for anyone who plans to trade online. "Selecting an online broker can be an overwhelming process for many consumers," said Chuck Davis Content may change as the election approaches. Charles E. , president and chief executive officer of BizRate.com. "BizRate.com offers a solution. By arming consumers with the collective knowledge and experience of thousands of traders, BizRate.com gives them the confidence to choose an online broker that meets their specific needs." Online brokers can also benefit from BizRate.com's ratings. With customer acquisition costs in this sector reaching up to $821(2) per new account, BizRate.com's unbiased customer feedback offers online brokers a credible differentiation tool that can help drive traffic to their site. As the ninth-most-visited shopping site on the Web, and with more than 4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month(3), BizRate.com provides free brand awareness to any e-tailer listed on its site. "We believe our marketplace is a win-win for consumers and e-tailers alike," concluded Davis. BizRate.com also offers 15 other categories on its site, from "Apparel & Accessories" and "Consumer Electronics" to "Sporting Goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport " and "Travel Reservations." Sources: 1. According to Technology Investor, May 2000 2. According to The Industry Standard, May 2000 3. According to Media Metrix, April 2000 About BizRate.com Founded in 1996, BizRate.com is an open and comprehensive marketplace, governed by customer ratings, linking millions of online buyers to quality online merchants each month. As a trusted market-maker, BizRate.com combines valuable customer-generated information with a powerful set of shopping tools to help online shoppers confidently and easily decide where to buy online. BizRate.com's proprietary customer ratings form the backbone of the marketplace and are derived from its position as the only company trusted by more than 4,300 online stores to collect direct customer feedback and transactional information at the point of every purchase. These ratings, widely recognized as the standard for customer satisfaction on the Web, are the only statistically rigorous way of differentiating retailers on "quality of service" metrics, allowing consumers to take the focus away from pure price comparisons. In addition to on its site, BizRate.com's ratings also appear on Consumer Reports Online and in Consumer Reports magazine, as well as on Microsoft Network, AltaVista, GO Network, Go2Net, Snap, Citibank, iChoose, Brodia, Dealtime and CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. . |
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