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BizProLink Portal Kicks Off Nationwide Advertising Campaign in September Issue of ''Business 2.0''.


BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--Sept. 2, 1999--

Online Campaign Coincides With Launch Of

100 Business-to-Business Commerce Communities

BizProLink, (www.bizprolink.com) the Business-to-Business eCommerce Marketplace of 100 professional portal communities, kicked off their advertising campaign today in the online September issue of "Business 2.0" magazine. The campaign highlights the company's 16 current vertical communities, and announces next week's launch of 84 additional B-to-B eCommerce communities. Banners and buttons will boast the new blue and white colors of BizProLink and run on the front and feature pages of the online publication.

"This month's issue of Business 2.0 is very important to us. It predicts the successful future of Business-to-Business eCommerce," said BizProLink advertising director Robert Sponder. "There is a Business-to-Business eCommerce revolution underway, and now it is time to invest in expanding BizProLink's brand awareness. We were waiting for the perfect opportunity and this was it."

September's "Business 2.0" features "The Web's Trillion-Dollar Secret" with profile stories on B-to-B companies including PlasticsNet, Tradex, VerticalNet (Nasdaq:VERT). According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 estimations, B-to-B commerce will grow from $43 billion in 1998 to $1.3 trillion by 2003, accounting for 9.4% of total U.S. business sales.

BizProLink intends to capture a substantial portion of the $65 billion in fees that will be generated when businesses transact with other businesses on the web. Depending on volume, the company charges vendors between 3% and 7% of the total transaction dollar amount. BizProLink's communities are positioned as the infomediaries and electronic hubs that occupy the space between buyers and sellers in eCommerce marketplaces.

About BizProLink

Privately-held BizProLink Corp. (www.bizprolink.com) was founded in 1999 by former MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  Microsoft Network (Nasdaq:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) content partners. The Network functions as the first point-of-contact for buyers and sellers in the same industry. BizProLink is currently localizing it's network of vertical Business-to-Business communities for distribution in 12 countries over the next 2 years, and has built 100 vertical portals in the following 14 industries: Agriculture, Art & Recreation, Building & Construction, Business & Finance, Healthcare & Lifestyle, Hospitality, Information Technology, Manufacturing & Industrial, Media & Telecommunications, Natural Resources, Non-Profit, Public Administration & Government, Science and Transportation.

BizProLink has established strategic partnerships with DoubleClick (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX)
DCLK Deputy Clerk
DCLK Digital Clock
DCLK Double Click
), MapQuest (Nasdaq:MQST), AccuWeather, CommTouch (Nasdaq:CTCH CTCH Common Traffic Channel ), OfficeMax (Nasdaq:OMX OMX Office Max (stock symbol) ), Nordby International, Inc. (Nasdaq:CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Fination, TSCentral, DeLisi&Ghee and Smart Agreements. BizProLink offers several opportunities within the 100 business-to-business portals for companies and industry professionals to partner with BizProLink. For more information, log on to www.bizprolink.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 2, 1999
Words:413
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