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BizActions Announces BizTRUST, a Revolutionary Business Development Solution for Professional Service Firms.

BETHESDA Bethesda, city, United States
Bethesda, uninc. city (1990 pop. 62,936), Montgomery co., W central Md., an affluent residential and commercial suburb of Washington, D.C. The area was settled in the late 17th cent.
, Md. -- BizActions, a Washington, DC area, Internet-based business development firm, announces BizTRUST, a powerful client and prospect assessment solution that generates double-digit increases in revenue for accounting, financial, payroll, consulting and related professional firms.

BizTRUST is an intelligent, Internet-based assessment solution that professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  firms offer their clients and prospects. Clients and prospects complete the 20-minute online assessment and receive an individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 report on topics such as strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , business planning and financial health. The professional service firm uses the information for client expansion, differentiation, to cross-sell services or obtain new clients. The 60 firms that have started using BizTRUST "have sold significant additional services to clients and obtained new ones," said Barry Friedman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BizActions "They've also increased client loyalty and differentiated themselves in the marketplace."

The solution is sent directly to clients and prospects by partners within the BizActions system. BizActions has also seamlessly integrated the assessments into its custom-tailored, e-Newsletters which more than 450 firms currently utilize. BizTRUST lets partners choose from among 25 different assessments. Assessments range from general topics on business and personal financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
 to specific industries such as manufacturing, retail and real estate. The assessments have been finely constructed to generate services that most service firms can provide. Firms are also able to change questions and develop their own tailored assessments.

"The firm utilizing BizTRUST has insight into the needs of clients and prospects in areas, such as cash flow, budgeting and succession planning Management Succession Planning
In organizational development, succession planning is the process of identifying and preparing suitable employees through mentoring, training and job rotation, to replace key players — such as the chief executive officer (CEO) —
, based on their answers to the assessment. The top 5 items are highlighted in the executive summary," said Friedman. "The partner now knows the pain areas and what services are needed -- when needs are understood, filling those needs is easy. This is the greatest practice development tool I have seen in my 35 years in the accounting profession."

BizTRUST is one of many powerful, proven, effective, easy to implement client acquisition and retention strategies that have boosted revenue for professional service firms of all sizes throughout the U.S. and Canada. For more information visit www.bizactions.com or call 866-240-8477.

BizActions is an Internet-based business development firm that helps professional service firms who are not satisfied with their current business development or communications strategies to boost their bottom line and overall client quality. Unlike other email or newsletter-only firms, BizActions offers strong, timely content and electronic business development products that target and pre-qualify key prospects, increase opportunities for cross-selling of services with existing clients, and protect and expand your client base. BizActions suite of products improve the bottom line of hundreds of CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  and accounting firms, including 15 of the top 100, throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 20, 2005
Words:442
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