Bitter End Yacht Club Taps Travel Industry Veteran Ginny Hawksley-Lennard To Lead Sales and Marketing Efforts in United Kingdom and Europe.

VIRGIN GORDA, British Virgin Islands -- As part of an on-going expansion program, Bitter End Yacht Club has named luxury property specialist Ginny Hawksley-Lennard to its sales and marketing team. Based in London, Hawksley-Lennard will focus on the United Kingdom and Europe. Bitter End is the premier watersports and family vacation destination overlooking the North Sound on Virgin Gorda in the British Virgin Islands (BVI).

"Because Bitter End is such a unique property, we needed to have a representative who is not only deeply knowledgeable about the resort and the British Virgin Islands, but someone who also has strong relationships in the UK and European travel industry," commented Dana Hokin, Bitter End Managing Partner and Owner.

Most recently, Hawksley-Lennard marketed and sold luxury villas in the BVI, and she served as director of sales and marketing for Biras Creek Resort, also on Virgin Gorda.

"My goal is to make tour operators and agents, as well as travelers from the UK and Europe, more aware of Bitter End's world-class amenities and special qualities," said Hawksley-Lennard. "Over the years, while I worked in the BVI, my son played on the beach at Bitter End and we've enjoyed many Sunday brunches there. Having been such a part of the Bitter End family, I am thrilled to now be working with a resort so close to my heart."

About Bitter End Yacht Club

Stretching along a mile of unspoiled beach on the North Sound of Virgin Gorda, in the British Virgin Islands, Bitter End Yacht Club is the ultimate Caribbean destination for the watersports enthusiast. The North Sound - one of the largest, most protected noncommercial harbors in the Caribbean - is a must-visit destination for boaters. And, the steady year-long trade winds make it the ideal destination for sailors, expert and novices alike. Bitter End has been owned by Chicago's Hokin family since 1973 and retains the spirit of their family retreat.

The resort includes 85 beachfront guest rooms, the world's largest complimentary fleet of more than 100 watercraft, 70 moorings and 20 slips, a sailing school, regularly scheduled snorkeling excursions, kiteboarding, spa services, two restaurants, on-site bakery, dive shop, the Emporium (provisioning), Bitter End Outfitters (vacation gear), shops, freshwater pool and several private beaches.

Recent accolades include Islands' 2006 Caribbean Guide "27 Great Caribbean Vacations," Brides' 2006 "The Sexiest Stays in the Caribbean", and the 2006 "100 Best Romantic Resorts of the World" book (5th edition). For more information or to make reservations, call toll-free at 800-872-2392, direct at [phone] or e-mail at [e-mail]. Cruise the web site at www.beyc.com.