Bitter End Yacht Club, the Caribbean's Premier Water Sports Destination, Announces New Full Service Ultimate Spa Experience.

VIRGIN GORDA, British Virgin Islands -- The Caribbean's premier water sports destination, the Bitter End Yacht Club on Virgin Gorda, BVI, now offers guests the ultimate spa experience. From exotic aromatherapy massages and private yoga sessions shoreside to manicures, pedicures, facials and herbal wraps, the newly-opened Spa at Bitter End provides a full menu of services designed to refresh guests after an active day on, in or near the water.

The Spa at Bitter End is open 12 hours a day, seven days a week, with a staff of 15. Giving a uniquely Caribbean flavor to its treatments and therapies, the Spa uses both the internationally acclaimed Decleor line of spa products, as well as locally available herbs like Neem, Aloe Vera, Coconut, and Henna (for tattoos). The Spa will work with guests to tailor treatments to meet their unique needs and preferences, including providing in-room spa services, for the ultimate in pampering.

"The Spa at Bitter End is a natural complement to our guest activities program," said Dana Hokin, resort owner and managing partner. "Our Spa Manager, Mitesh, leads a team that provides the kind of high-level service guests at Bitter End have come to expect."

Massages available to soothe and detoxify the sun-kissed skin of resort guests include: Swedish, Hot Stone, Indian, and Thai. A special Sailor's Massage has been developed with the active Bitter End guest in mind. And, a combination of Swedish and Deep Tissue massage is just right for tired and sore muscles after a day on the water. For the romantic-at-heart, there is also a Couples Massage. Body treatments range from the Island Cooler (salt/corn meal scrub) to Mineral Salt Glow and Dead Sea Mud and Neem Leaf Wraps. Facials include Deep Cleansing, Aloe, and the Man-Made Facial, especially for guys.

Rounding out offerings at The Spa at Bitter End are an Aromatherapy Experience; Decleor massages and facials; manicures; pedicures; reflexology; hair braiding; hair removal (sugaring); and much more. In addition, The Spa features private or group yoga sessions on a meditation platform overlooking the tranquil waters of the North Sound.

About Bitter End Yacht Club

Stretching along a mile of unspoiled beach on the North Sound of Virgin Gorda, in the British Virgin Islands, Bitter End Yacht Club is the ultimate Caribbean destination for the watersports enthusiast. The North Sound - one of the largest, most protected noncommercial harbors in the Caribbean - is a must-visit destination for boaters. And, the steady year-long trade winds make it ideal for sailors, expert and novices alike. Bitter End has been owned by Chicago's Hokin family since 1973 and retains the spirit of their family retreat.

The resort includes 85 beachfront guest rooms, the world's largest complimentary fleet of more than 100 watercraft, 70 moorings and 20 slips, a sailing school, regularly scheduled snorkeling excursions, kiteboarding, spa services, two restaurants, on-site bakery, dive shop, the Emporium (provisioning), Bitter End Outfitters (vacation gear), shops, freshwater pool and several private beaches.

Recent accolades include Caribbean Travel & Life's 2007 Readers' Choice Awards for Resort with the Best View; Travel + Leisure's 2006 Ultimate Caribbean Sporty Resort; Islands' 2006 Caribbean Guide "27 Great Caribbean Vacations"; Brides' 2006 "The Sexiest Stays in the Caribbean"; and the 2006 "100 Best Romantic Resorts of the World" book (5th edition). For more information on Bitter End, cruise the web site at www.beyc.com.