Bitstream to Provide Variable Data, Web-to-Print, and Cross Media Publishing Solutions to HP Indigo Customers.Bitstream to demonstrate Pageflex software for marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. production in HP booth at Graph Expo, the premiere printing industry tradeshow CHICAGO -- Bitstream Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS, www.bitstream.com and www.pageflex.com) announced today that it will demonstrate its full line of Pageflex software for variable data, Web-to-print, and cross media publishing in the HP booth (#646) at Graph Expo. In addition, Shana Lyons from Pageflex will be one of the featured presenters on the topic of Marketing Collateral on Sunday, October 15 in the theater in the HP booth. Graph Expo, this year's largest printing and graphic communications exhibition, is taking place October 15-18 at McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. South in Chicago, IL. In a session titled "All Things Variable: Creating Web-to-Print and Cross Media Campaigns with Pageflex," Lyons will showcase desktop and Web-to-Print solutions for creating customized marketing collateral using powerful variable data publishing The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. tools from Pageflex. The session will cover setting up an online portal, customizing documents while maintaining corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. standards, approving and completing a transaction, extending the marketing message with a coordinated cross media campaign, and reaping a return on investment. This educational session is just one of several that HP will host on Sunday on the topic Marketing Collateral Solutions, featuring presentations by industry experts, HP customers, and HP partners. The Pageflex presentation will be at 1:45 PM in the theater in booth #646. The presentation is free and open to all Graph Expo tradeshow attendees. Throughout the four days of Graph Expo, Pageflex will demonstrate its full product line in the Marketing Collateral/Collateral On Demand solution area of the HP booth (#646). Attendees will be able to see how the company's full product line can be used to drive variable printing of marketing collateral on HP Indigo digital presses Introduction Indigo is the name given to a series of Digital Offset Printing Presses made by Hewlett-Packard in Israel. The main uses for the Indigo Presses include general commercial printing, Industrial, or Packaging Print, Direct Mail, Personalisation / Versioning, and . The Pageflex product line includes: * Pageflex StorefrontCoa powerful solution for creating and managing Web-to-print document customization sites through an easy-to-use Web-based interface; * Persona[TM] Cross Media SuiteCoa desktop application that offers more robust variable data and cross media functionality than is found in comparable entry-level VDP VDP Variable Data Printing VDP Verband Deutscher Pfandbriefbanken VDP Variable Data Publishing VDP Video Display Processor VDP Van der Pol (equation) VDP Visual Descent Point VDP video datagram protocol applications; and * Pageflex[TM] 5.0Coa variable publishing platform that enables companies to produce All Things Variable[TM] from one modular application, including data-driven document customization, cross-media publishing, interactive online editing Online editing is generally the final stage of video editing. When the offline edit is complete, the pictures are re-assembled at full or 'online' resolution. An edit decision list or equivalent is used to carry over the cuts and dissolves from the offline. of documents, and Web-to-print document customization portals. At Graph Expo Bitstream also will demonstrate these software products in the Pageflex booth (#4846). Anna Chagnon, Bitstream President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , comments, "Bitstream is honored to have been selected by HP to work together on advanced digital printing applications and strategies. We have a long-standing co-marketing relationship to support the HP Indigo presses with robust variable data, Web-to-print, and cross media software. We have many successful joint customers in the digital print space and Graph Expo gives us an opportunity to publicly demonstrate how these customers are growing their bottom lines by using Pageflex software with an HP Indigo press." About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide. Bitstream is a registered trademark. Pageflex, All Things Variable, Persona, and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners. |
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