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Bitstream to Debut Enhanced Pageflex Storefront Capabilities for Business-to-Consumer Market at On Demand Conference and Exhibition.


New features enable the creation of consumer friendly websites that expand customers' services into new markets

BOSTON -- Bitstream Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BITS, Booth #701, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , announced today that it will be demonstrating the next generation of Pageflex Storefront at the On Demand Conference and Exhibition, being held this week in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
. This release of Pageflex Storefront includes several key features that enable customers to create, deploy and manage web sites for the lucrative consumer market. With these new features, customers can expand their product offering and tap into the profitable consumer market with such products as photo books, stationery, and calendars.

A key feature of this new release lets users customize their store interface to a much greater level than before. Using these tools, users can change the appearance of all visible user interface elements of the end user site, including: colors, font size, and graphics of buttons, navigation, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , editing, and checkout controls. With these tools, users can tailor their sites to the markets they serve and the products they offer.

This release also includes anonymous browsing features that enable users to come into the site and create products without having to register. Once the user reaches the checkout, they can register to make the purchase and complete the transaction.

Pageflex Storefront also gives users the ability to insert custom content - even dynamic content - in many areas of the site, including a site footer In a document or report, common text that appears at the bottom of every page. It usually contains the page number. , login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on.  page, registration page, start page, and all catalog categories. This capability provides a place where customers can further promote their products. For example, a printer could insert a sidebar banner next to their product catalog which advertises other printing services that they offer. In addition, they could also insert product cross-sell information within the catalog itself, leading to more sales and additional revenue opportunities.

Anna Chagnon, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bitstream, Inc. states, "Our customers have a demonstrated history of utilizing the web to open up new lines of business, and Pageflex has supported that innovation with technology that builds robust web-to-print solutions. This release of Pageflex Storefront continues that partnership of innovation by giving our customers the tools they need to expand their web stores into the lucrative consumer market and grow their business in new ways. "

This release of Pageflex Storefront will be available in the Summer 2007.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. Our core software products include award-winning fonts and font rendering technologies, mobile browsing and messaging technologies and variable data publishing The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 and Web-to-print technologies. You can visit Bitstream on the Web at www.bitstream.com.

Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing Online editing is generally the final stage of video editing.

When the offline edit is complete, the pictures are re-assembled at full or 'online' resolution. An edit decision list or equivalent is used to carry over the cuts and dissolves from the offline.
, cross media marketing, and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 e-mails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.

Bitstream is a registered trademark. Pageflex and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 17, 2007
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