Bitstream and DirectSmile Partner to Bring Powerful Image Personalization Capabilities to Pageflex Software.Bitstream Will Demonstrate the Integrated Solution for Producing Eye-Catching One-to-One Marketing Campaigns in the Pageflex and HP Booths at Graph Expo CHICAGO -- Bitstream Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , and DirectSmile (www.directsmile.de), one of the market leaders in image personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. software, announced today a partnership to offer marketers and print service providers integrated software Separate software components or applications that have been combined into one package. See integrated software package. for producing personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. images within customized documents. Bitstream will demonstrate the integrated solution in both the Pageflex booth (#4846) and HP booth (#646) at Graph Expo, the largest US printing and graphic communications exhibition, which runs October 15-18 at McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. South in Chicago, IL. The Pageflex product line from Bitstream provides powerful capabilities for customizing print, email, and Web documents with a variety of text and image components. By also using DirectSmile, Pageflex users now can seamlessly personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. the content within an image for each recipient of their marketing campaign, e.g., the recipient's name is spelled out in icing on a cake or with stars in the night sky. "We are always looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways that we can extend the wide range of variable capabilities we offer with our Pageflex products, and image personalization brings a unique creative capability to the mix," comments Anna Chagnon, Bitstream President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "There is a lot of interest among our Pageflex customer base in adding image personalization capabilities to their variable documents. I am glad that we now can offer DirectSmile among our portfolio of integration partners." Christoph Schacht, President DirectSmile said: "DirectSmile and Pageflex combined means smart images plus smart documents! It is our aim to offer our customers the freedom to use DirectSmile seamlessly together with their preferred variable data printing solutions. Thanks to this integration they benefit from two especially powerful solutions for creation of highly sophisticated variable data printing designs." The DirectSmile Generator plug-in will work with all of the applications in the Pageflex product line, including: * Pageflex[TM] 5.0Coa brand new variable publishing platform that enables companies to produce All Things Variable[TM] from one modular application, including data-driven document customization, cross-media publishing, interactive online editing Online editing is generally the final stage of video editing. When the offline edit is complete, the pictures are re-assembled at full or 'online' resolution. An edit decision list or equivalent is used to carry over the cuts and dissolves from the offline. of documents, and Web-to-print document customization portals; * Pageflex StorefrontCoa powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface. * Pageflex Persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. [TM] Cross Media SuiteCoan entry-level desktop software application that serves as campaign central for variable data and cross-media marketing programs ranging from print personalization, to variable-length documents with 100% content customization, to personalized emails. About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. technology. You can visit Bitstream on the Web at www.bitstream.com. Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide. About DirectSmile DirectSmile is the inventor of true image personalization and one of the leading suppliers of software for image personalization. DirectSmile software products help printers and designers to implement all complex personalization tasks with ease, efficiency, and smooth workflows. The image personalization technology developed by DirectSmile opens unique opportunities for creative designs with variable contents. It allows for the targeted and emotional addressing of customers in dialog marketing resulting in highest response rates and increased marketing efficiency. Bitstream is a registered trademark. Pageflex, All Things Variable, Persona, the Pageflex logo and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners. |
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