Bitstream and Deutsch Technologies Collaborate to Offer High-Impact DirecType Image Personalization Software with Pageflex Variable Publishing Products.At the Graph Expo tradeshow Bitstream will demonstrate to printers how its Pageflex software integrated with software from Deutsch Technologies can drive successful direct marketing campaigns CHICAGO -- Bitstream Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product , and Deutsch Technologies GmbH (www.deutsch-technologies.de and www.directype.org), a leading provider of image personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. and other direct marketing technologies for digital printing, web and cell phone applications, announced today an alliance that provides users of Bitstream's Pageflex product line for variable publishing with integrated access to Deutsch Technologies' DirecType([R]) 2.0 image personalization software. Bitstream will demonstrate the integrated solution in the Pageflex booth (#4846) at Graph Expo. The largest US printing and graphic communications exhibition this year, Graph Expo will take place October 15-18 at McCormick Place McCormick Place is an enormous exposition complex located in Chicago, Illinois. South in Chicago, IL. The integration of Pageflex and DirecType software enables print service providers and marketers to customize not only the text and images in a document, but also to incorporate personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messaging directly in the content of an image. For example, a direct mail postcard for a local garden center can display the recipient's first name spelled out using a variety of flowers. For targeted marketing campaigns this attention grabbing approach can increase the notice and retention of a product message. Anna Chagnon, Bitstream President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , comments, "We are pleased to be able to offer the DirecType image personalization solution to our customer base. Pageflex users achieve significant response rates every day from one-to-one marketing materials created using our document customization software. By offering the ability to further personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. documents by manipulating the actual image to include a unique eye-catching message we enable our customers to drive even higher response rates." "Pageflex is one of the leading technologies in the field of variable data software. We are very happy that they are offering our DirecType picture personalization software as a part of their extensive product range in personalized communications. Whether print or Web, DirecType will be perfectly in line with Pageflex's solutions," said Christoph Deutsch, Managing Director of Deutsch Technologies. The DirecType plug-in is usable with all of the software applications in its Pageflex product line, including: * Pageflex[TM] 5.0Coa brand new variable publishing platform that enables companies to produce All Things Variable[TM] from one modular application, including data-driven document customization, cross-media publishing, interactive online editing Online editing is generally the final stage of video editing. When the offline edit is complete, the pictures are re-assembled at full or 'online' resolution. An edit decision list or equivalent is used to carry over the cuts and dissolves from the offline. of documents, and Web-to-print document customization portals; * Pageflex StorefrontCoa powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface. * Pageflex Persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. [TM] Cross Media SuiteCoan entry-level desktop software application that serves as campaign central for variable data and cross-media marketing programs ranging from print personalization, to variable-length documents with 100% content customization, to personalized emails. About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
or typeface or type family Assortment or set of type (alphanumeric characters used for printing), all of one coherent style. Before the advent of computers, fonts were expressed in cast metal that was used as a template for printing. technology, browsing technology, e-commerce technology, and variable data publishing The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. technology. You can visit Bitstream on the Web at www.bitstream.com. Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream's Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide. About DirecType DirecType software enables users to incorporate variable text - names or messages - into photographic images for high impact personalization of direct mail, posters, postcards, e-cards, mouse pads A fabric-covered rubber pad roughly 9" square that provides a smooth surface for rolling a mouse. There are also mouse pads that provide a better surface; for example, 3M makes the Precise Mousing Surface, an ultra-thin mouse pad that is engineered to reduce friction. , and other personalized documents so that they attract more attention and produce higher response rates than common advertising media. This image personalization software is a product of Deutsch Technologies GmbH, a leading provider of direct marketing technologies for digital printing, web, and cell phone applications. Bitstream is a registered trademark. Pageflex, All Things Variable, Persona, the Pageflex logo and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners. |
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