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Bitstream Launches New Store for Finding, Trying, and Buying Fonts Online.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--April 3, 2001

MyFonts.com provides Bitstream with the back-end services

needed to help customers purchase fonts in all formats for all

platforms -- at one price

Bitstream Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BITS) announced today the launch of a new online store for finding, trying, and buying fonts online. MyFonts.com, a wholly-owned subsidiary of Bitstream, has provided the back-end programming necessary for graphic design professionals and casual users alike to try and buy fonts, including:

--a streamlined search engine for finding fonts

--a variety of search criteria, including such font categories as "Decorative and Display" and "Weddings and Invitations"

--unique ways to try before you buy, including test drives and character maps

--order histories, allowing customers to review fonts they have already purchased and re-download them

--secure log-in and credit card encryption

--comprehensive help for finding, buying, downloading, unpacking, and installing fonts

--technical support

All of the fonts in the Bitstream Typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics  Library are available for online purchase. These include Bitstream originals, such as Bitstream Amerigo(R) , Candy Bits(TM), Oranda(TM) and the Prima(R) font families A set of fonts of the same typeface in assorted sizes, including bold, italic and bold italic variations. . All of the fonts from the Bitstream New Font Collection are available, too, including Lindisfarne Nova(TM), Liorah(TM), and Melanie(TM). Also online are complete Typographer Sets from these typeface families A group of typefaces that includes the normal, bold, italic and bold-italic variations of the same design. : Bitstream Cataneo(TM), Bitstream Charter Bitstream Charter is a glyphic serif typeface designed by Matthew Carter in 1987 for Bitstream Inc., a digital type foundry. Bitstream Charter is a typeface optimized for printing on the low-resolution 300 dpi laser printers of the 1980s. (TM), Bitstream Chianti(TM), and Bitstream Iowan Old Style(TM). (Typographer Sets include ligatures, swashes, fractions, small caps See Small capital , and old style and alternate characters This article is about the use of alternate characters in MUDs and MMORPGs. For the use of multiple characters in role-playing games, see Troupe system.

An Alternate character, often referred to in slang as alt, alt char, or multi
.)

Bitstream fonts have always been available for online purchase -- but you had to know the name of the font you wanted to buy. Now you can find and try the fonts you need without this restriction.

Customers can purchase fonts in all formats for all platforms -- at one price. For instance, you can download the TrueType(R) and PostScript(R) Type 1 versions of fonts for Windows, and then download the same versions for Macintosh. In addition, customers can re-download the fonts at any time. There is no extra charge for any of these enhancements.

"Traditionally, font foundries including Bitstream have geared their Web sites to graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving.  professionals who know the name of the font they want to buy and the foundry that developed it," said Charles Ying, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bitstream Inc. and MyFonts.com, Inc. "Bitstream's new online store represents a new way of thinking. We now allow anyone to easily search for fonts without knowing the name of the font. We hope this will open up the world of fonts to computer users everywhere."

To find out more about finding, trying, and buying fonts online, you are encouraged to visit http://www.bitstream.com.

About Bitstream

Bitstream Inc. (Nasdaq:BITS) is the leading developer of font technology, digital fonts, and custom font designs for a wide variety of markets. Setting the standard for excellence in font technology, Bitstream holds numerous key patents that cover the creation of portable fonts for the Internet. Bitstream licenses its award-winning TrueDoc(R), WebFont(TM), and Font Fusion Bitstream Font Fusion is a small, fast, object-oriented font engine written in ANSI C capable of rendering high-quality text on any platform, any device, and at any resolution. The entire source code is portable, optimized, and executes independent of operating system and processor. (TM) technologies to Web and application developers, and to manufacturers of Internet appliances, wireless devices, set-top boxes, embedded systems Embedded systems

Computer systems that cannot be programmed by the user because they are preprogrammed for a specific task and are buried within the equipment they serve.
, printers, and personal digital assistants.

Founded in 1981, Bitstream is the first digital font foundry. Bitstream is headquartered in Cambridge, Massachusetts This article is about the city of Cambridge in Massachusetts. For the English university town, see Cambridge, England. For other places, see Cambridge (disambiguation).
Cambridge, Massachusetts is a city in the Greater Boston area of Massachusetts, United States.
. Find out more about Bitstream at http://www.bitstream.com.

About MyFonts.com

MyFonts.com, Inc., a venture funded by Bitstream, Inc. and established as a wholly-owned subsidiary in January, 1999, is a showcase of the world's fonts available from one easy-to-use Internet portal. It provides the largest collection of fonts ever assembled for on-line delivery, and offers easy ways to find, try, and buy fonts on-line. It also offers unique typographic See typography.  resources and a forum for interacting with type experts.

One of its crowning features is WhatTheFont(TM). If customers find a typeface that they like in a magazine or other published material, but cannot identify it, they can scan the typeface and upload it to MyFonts.com. WhatTheFont then finds the fonts that most closely match it. As MacWorld reported in its March 2001 issue:

For fonts, look no further than MyFonts.com (www.myfonts.com). It offers links to all of the major foundries, and it also identifies fonts you've scanned and uploaded -- no more guessing whether that ad you saw uses Desdemona or Funky Fresh.

Visit http://www.myfonts.com for more information about MyFonts.com.

Bitstream, Bitstream Amerigo, Bitstream Arrus, Prima, and TrueDoc are registered trademarks, and Candy Bits, Bitstream Cataneo, Bitstream Charter, Bitstream Chianti, Font Fusion, Bitstream Iowan Old Style, Lindisfarne Nova, Liorah, Melanie, Oranda, and WebFont are trademarks of Bitstream Inc. MyFonts.com and WhatTheFont are trademarks of MyFonts.com, Inc., a Bitstream company. Other technologies and brand names are trademarks or registered trademarks of their respective companies.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 3, 2001
Words:795
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