BitMagic Launches Daily Source of Entertainment For Internet Users; Pioneering A Creative New Entertainment and Advertising Model.NEW YORK--(BUSINESS WIRE)--Aug. 17, 1999-- BitMagic Corp., a new online media company, today launched the BitMagic Player on the Internet. Every day, the BitMagic Player delivers a free new edition that combines doses of animated comics, interactive games and other oddities derived from current events, popular culture and Internet culture. With fun as the main ingredient, BitMagic is designed to amuse and energize en·er·gize v. en·er·gized, en·er·giz·ing, en·er·giz·es v.tr. 1. To give energy to; activate or invigorate: "His childhood people with something to view, something to do, and something to play as they log-on to the Internet at work or home. The daily edition (or parts of it) can be replayed, saved, paused, and shared with friends by e-mail. "Just as television produced the sitcom and newspapers carry short comic strips
"The BitMagic experience is a whole new approach to making the Net more entertaining. Designed to become a part of a user's daily routine, advertisers are excited about this unique new advertising opportunity." Unlike banner ads that sit on cluttered Web pages, ads carried by BitMagic are short animated presentations that appear during the 2 to 3 minute entertainment program, and have the exclusive attention of users. BitMagic ads can be targeted based on registered demographic data, system information, and the monitored behavior of the user: "a click history" that 'traditional' web advertising does not offer. Advertisers are responding with enthusiasm to the BitMagic advertising model. Already industry leaders have agreed to develop various new marketing and advertising possibilities to fit BitMagic's unique new format. Heineken is the first worldwide advertising partner. Mitsubishi Europe and BOL BOL Bolivia (ISO Country code) BOL Books Online BOL Bole (SIL code, Nigeria) BOL Bill Of Lading BOL Beginning Of Line BOL Best Of Luck BOL Buzz Out Loud BOL Bruin Online BOL Beginning Of Life .COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. The Netherlands (part of Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , the third largest media company in the world) are the first to specifically target the European market. Key Factor Is "Stickiness" During the beta test A test of new or revised hardware or software that is performed by users at their facilities under normal operating conditions. Beta testing follows alpha testing. Vendors of packaged software often offer their customers the opportunity of beta testing new releases or versions, and the with over 7500 users, BitMagic was perceived to be easy-to-use, entertaining, and proven to be extremely "sticky" as participants on average used BitMagic over 16 times per month. A survey conducted under the beta test participants by the advertising research company IPSOS-ASI, indicated that over 70% of the participants rated BitMagic 'good' to 'excellent.' A majority of users found the ads on BitMagic 'easier to remember than banner ads', 'entertaining' and 'more enjoyable than ads in print, on radio or on TV'. About BitMagic Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Amsterdam, BitMagic was designed for international appeal. Coinciding with the product launch, BitMagic also began its "A great little waste of time" ad campaign on-line, in print, and on television. The company's worldwide network of creative contributors is comprised of name artists and game developers from the United States, Canada, the United Kingdom, the Netherlands, Australia and other countries and includes Ezone, Sarbakan, Splashworks, and others. Michiel Frackers, creator of Planet Internet (one of the largest Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. and most popular Web sites in Europe) is the Co-Founder and CEO of BitMagic. For more information about BitMagic visit www.bitmagic.com or contact Mimi O'Connor at 415/752-1638. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion