Birthday Express Gets All Dressed Up for a Party! Party Purveyor Acquires Premier Children's Clothing Cataloger -- Storybook Heirlooms.Business Editors SEATTLE--(BUSINESS WIRE)--April 9, 2001 Birthday Express, a leading direct marketer of children's party products and services, today announced their intent to purchase all of the assets of Storybook sto·ry·book n. A book containing a collection of stories, usually for children. adj. Occurring in or resembling the style or content of a storybook: storybook characters; a storybook romance. Heirlooms, Inc., including the Storybook Heirlooms catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and Web business, from dELiAs Corp. (Nasdaq:DLIA DLIA Discover Life in America ), a leading multi-channel retailer to teenage girls and young women. Financial terms of the agreement were not disclosed. "Storybook Heirlooms will be a wonderful addition to Birthday Express' core business," said Jan Jewell, founder and Co-CEO. "We are in the business of helping parents create a lifetime of memories for their children, and the purchase of Storybook Heirlooms strengthens our dedication to this mission." Storybook Heirlooms is currently based in Foster City, Calif. It is the leading brand name in the better children's apparel catalog marketplace offering exclusive, high-quality fashionable apparel and accessories for girls ages two through twelve through its direct mail catalog: Storybook Heirlooms, and its Internet site: StoryBookOnline.com. About Birthday Express Birthday Express, the leading direct marketing and online destination for children's birthday party supplies and services, allows people to celebrate special events easily and affordably by offering fun, creative, professional party packages along with costumes, pinatas and craft activities in more than 100 themes. About dELiAs Corp. dELiAs Corp. is a multi-channel retailer that markets apparel, accessories and home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. to teenage girls and young women. The dELiAs-branded business includes the dELiAs catalog, www.dELiAs.cOm and 31 dELiAs premier retail stores and four dELiAs outlet stores An outlet store or factory outlet is a retail store in which manufacturers sell their stock directly to the public through their own branded stores. The stores can be can be brick and mortar or online. . Note to Editors: There should be an asterisk (1) See Asterisk PBX. (2) In programming, the asterisk or "star" symbol (*) means multiplication. For example, 10 * 7 means 10 multiplied by 7. The * is also a key on computer keypads for entering expressions using multiplication. between the A and s in dELiAs; some media transmissions may not properly display this character. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion