Birlasoft Partners with Disclinc Software for Retail Industry.

EDISON, N.J. -- Birlasoft Inc., a leading provider of software application development, configuration, implementation and support services, announced a strategic partnership with the leading Supply Chain and Integration solution provider, Disclinc Limited, to jointly develop, implement and co-market Supply Chain solutions and services for the extended retail and consumer goods industries. The solution set addresses areas in Point of Sale, Distribution, e-Procurement, Financials and Manufacturing, and provides an ability to deploy in a modular fashion based on the most pressing demands of the business, eliminating the need to "rip and replace".

As part of this partnership, the companies will develop and implement targeted retail industry solutions using domain knowledge, consulting services and application development skills of Birlasoft and based on the leading-edge, Net Centric technologies and Metadata driven solutions provided by Disclinc. In addition, Disclinc will be engaged in Birlasoft's global development centers, where a core team will be trained to support joint customers worldwide.

Retailers, today, are being compelled to strive for operational efficiency and at the same time change their business strategy to implement innovative customer-centric initiatives and demand based supply chain solutions, since retail is a low margin industry, which is increasingly becoming competitive due to consolidation, globalization, multi-channel growth, and more discerning customers.

"At Birlasoft, we realized that our key solutions and service offerings for this industry will be incomplete without a technology solution using the best-of-breed, 'non-legacy' architecture which is totally Net centric and SOA compliant. When we considered alternative options from a wide variety of tools, we discovered that Disclinc's solution set was ideal as it offered not only rich functionality and high performance, but was also simpler to implement, integrate, train and use," said Sanjeev Motwani, SVP of Retail and Consumer vertical at Birlasoft.

"The highly competitive and rapidly changing pressures of today's global retail markets demand ubiquitously accessible, zero latency, quick to adapt, user controlled, easy to integrate enterprise solutions that accelerate, not retard, top line growth. These pressures also demand that forward looking companies employ both applications and technical support at significantly lower cost. The Disclinc-Birlasoft partnership more than delivers on these important benefits," said William (Bill) McCormick, Chairman of Disclinc.

Bill continued "there are powerful benefits of entering the Disclinc world of browser-based, web-services retail applications where POS devices can change from basic retail, to complex wholesale, to touch screen convenience at a click, and where thickness of the POS client depends solely on functions and backup needed. Our demand-driven systems fulfill customer needs seamlessly throughout every element of the global supply chain end-to-end from points of sale, through warehousing and distribution, advanced e-procurement, financials, and even manufacturing. Joining hands with Birlasoft allows Disclinc the ability to immediately access the vast pool of technology, people, best-of-the-breed processes, world-class infrastructure and flexible engagement model to help start our clients' transition into the IT future everyone dreams about."

About Birlasoft (http://www.birlasoft.com)

Birlasoft, Inc. is a leading provider of software development, implementation, support, QA/Testing and IT governance services. Birlasoft's hybrid onsite and offshore global delivery model is coupled with robust processes, digitized project management methodologies, proven Six Sigma practices, SEI CMMI Level 5 and secure services framework with BS7799. Birlasoft's clients include Fortune 1000 as well as mid-sized organizations. Birlasoft, part of $1.2 billion global CK Birla group, is headquartered in New Jersey, USA and has 3200+ employees across US, UK, India, Singapore and Australia.

Disclinc, Inc. (http://www.disclinc.com)

The Disclinc product, Alphalinc, is a comprehensive web-services enterprise application suite which delivers SOA based, metadata driven flexibility and user control to every function in your supply chain: Retail and Wholesale POS, Warehousing and Distribution, Advanced e-Procurement, Manufacturing and Financials. The suite provides ability to immediately gain visibility and operational control across your end-to-end supply chain collaboratively, inside and outside the four walls, and around the world. Disclinc's next generation technology delivers order of magnitude lower costs of ownership.