Birkenstock Finds the Perfect Fit with SeaTab Software; Enables Daily Access to Order Information for Improved Service to Customers.Business Editors/High-Tech Writers BELLEVUE, Wash.--(BUSINESS WIRE)--May 28, 2003 Comfort-savvy Birkenstock Footprint Sandals, Inc., has chosen SeaTab Software's PivotLink to provide business analysis "at your fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. " for employees, the companies announced today. Strengthening its current data warehouse system, Birkenstock chose PivotLink to provide fast, accurate and easy-to-understand information and reports to employees nationwide. SeaTab's PivotLink software transforms complex and voluminous data into actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. , accurate information, as users define reporting parameters based on their business focus. This easy and customized analysis helps employees make effective business decisions. Unlike other business intelligence solutions, PivotLink works with companies to access data in any form and across any platform, and deliver it in flexible ways -- to make an immediate impact on any business. At Birkenstock, there was a sales reporting vacuum because data systems simply did not provide adequate information reporting. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Steve Furtado, director of finance, they were sending homegrown home·grown adj. 1. Raised or grown at home. 2. Originating in or characteristic of a locality: "Rock is homegrown music in the United States, evolved from blues and country and Tin Pan Alley" finance reports via fax to salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. once a week, which was completely inadequate. Furtado said, "By introducing PivotLink, salespeople were quickly able to access timely information on brand, channel, inventory and mix, which had an immediate impact on their sales ability and performance overall." SeaTab Software works with other footwear manufacturers and retailers in a variety of business areas, including sales, inventory management and merchandising. SeaTab CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Kristi Marchbanks, commented, "Our relationship with Birkenstock marks our 26th customer in the retail industry. Understanding where sales are coming from -- online, storefront or catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. -- the merchandise and channel mix, and the impact on the other channels are key issues for the retail industry and why they are gravitating toward business intelligence tools such as Pivot Link." Birkenstock has deployed PivotLink to handle information in a variety of ways across the company, dramatically reducing the workload on its IT department and streamlining other information-loaded areas. "We look forward to expanding PivotLink across our company in data-heavy areas such as the Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. department, as well as more accurately managing overseas inventory and supply chains. It has really caught on and everyone has gravitated to using it to get at the information they need, everyday," added Furtado. About SeaTab Founded in 1998, SeaTab Software enables efficient and effective data access and analysis of a company's performance through its Web-based PivotLink software. PivotLink is a cost-efficient solution for companies that need quick, intuitive and customized reports and information to make better business decisions. SeaTab's growing list of customers include leading companies in retail/wholesale industry, manufacturers and consumer package goods, including Associated Foods, Bartell Drugs, Car Toys, Foot Locker Foot Locker, Inc. (NYSE: FL) is a major American sportswear and footwear retailer, with its headquarters in New York City, and operating in approximately 20 countries worldwide. It is the successor corporation to the F.W. Woolworth Company (“Woolworth’s”). , REI, Rossignol, and Zones. The company is headquartered in Bellevue, WA, and is privately held. About Birkenstock Birkenstock Footprint Sandals, Inc., based in Novato, CA, is a 100 percent employee-owned company and is the original U.S. importer and distributor of Birkenstock footwear made in Germany Made in Germany is a merchandise mark indicating that a product has been manufactured in Germany. History The label was originally introduced to Britain by the Merchandise Marks Act 1887 . Birkenstock is a mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. of free spirit and individual expression that starts from the ground up. We believe that comfortable footwear leads to happiness and well-being, which is why our products are designed around the concept that the shape of the shoe should follow the shape of the foot. Birkenstock has more than 400 styles, colors, and textures of sandals, clogs and shoes, and a line of insoles and arch supports, all designed around our original footbed concept. People who wear our product appreciate high quality, comfortable footwear, and have their own distinctive style. To locate a nearby retailer, or to receive a current catalog, call 1-800-761-1404, or visit the Birkenstock web site at www.birkenstock.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion