Birch Street Takes Purchasing Intelligence to New Level with Record Numbers.

Offers Most Comprehensive Online Marketplace in Hospitality Segment

NEWPORT BEACH, Calif. -- Birch Street Systems, a leading provider of hosted hospitality management software solutions, today announced that it has achieved a record number of registered users. This marks a significant milestone, and confirms that hospitality organizations of all sizes are embracing automated procure-to-pay services as a key initiative and competitive differentiator.

Birch Street's portfolio of solutions are accessed worldwide by more than 20,000 registered users, processing an average of 1,250,000 online transactions, totaling more than $1 billion in spend a year with more than 53,000 suppliers. Birch Street customers represent a cross section of the industry and range from the largest multinational hospitality organizations to regional management companies, owners and single properties.

Douglas Sanborn, President & CEO, said, "It's particularly pleasing that these statistics demonstrate just how successfully our solutions resonate within this sector, and that the value of our technology is being appreciated by such a diverse range of customers."

For brand holders, management companies, owners and single properties, technology holds a lot of opportunity to significantly lower costs, obtain better pricing and improve productivity. However, without the proper automation and measurement solutions in place, firms run the risk of not having that comprehensive, predictable view of corporate spend, which can lead to a loss of control. Birch Street's technology solutions empower hospitality organizations by providing services that automate the procure-to-pay-cycle leading to improved profitability and very short payback periods.

Recently Birch Street announced new customer acquisitions including Carlson Hospitality, Crowne Plaza Colorado, Omni Hotels, and Hyatt Hotels. These leading organizations join a growing list of customers who have communicated highlights such as:

"We selected Birch Street's Capital Projects Management Suite because it is the only solution tailored to the needs of our industry that combines project management with procurement on a portfolio-wide scale," Jim Grimshaw with Carlson Hotels Worldwide said.

"We were drawn to Birch Street because of their demonstrated expertise - they definitely know our sector," Anne Hanch with Hyatt Hotels Corporation stated.

"We plan on running all purchases through Birch Street, including Food & Beverage, which represents a significant portion of our total procurement volume. Birch Street's special F&B features, coupled with the fact that they already have a significant majority of our largest suppliers within their system, will allow quick implementation," Jim Kuthy with Omni Hotels said.

About Birch Street

As a recognized leader in the Hospitality market, Birch Street delivers its web-based platform to some of the world's most recognizable companies including; Hilton Hotels Corporation, Marriott International, Hyatt Hotels, Omni Hotels, Interstate Hotels and Resorts and Carlson Hospitality. They help customers reduce the risk, complexity and cost associated with large-scale regional or worldwide procurement and back-office operations, while empowering business users and delivering unprecedented ROI. Birch Street offers solutions for global hospitality organizations, mid-tier management companies, owners and single properties. Headquartered in Newport Beach, California, the company is managed by a team of enterprise software veterans. For more information, visit www.BirchStreetSystems.com.