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Birathon Kasemsri Named Vice President, Walt Disney Internet Group, Japan.


Business Editors

NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Nov. 21, 2000

Birathon Kasemsri has been named vice president, Walt Disney Internet Group The Walt Disney Internet Group (WDIG) oversees several websites owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney. , Japan, it was announced today by Mark Handler, executive vice president, Walt Disney Internet Group. His responsibilities include being the general manager of Disney-i, leading Disney Online and heading business development.

"Birathon's experiences will be an asset to the Walt Disney Internet Group as we expand our content offerings internationally," said Handler. "Birathon has been instrumental in developing, launching and managing the Disney-i wireless-Internet business in Japan, which now has over 400,000 subscriptions. We look forward to Disney-i's international expansion during his tenure."

Birathon has more than 13 years experience in marketing, executive management and business development. He spent several years working for The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Company in Japan and most recently was the vice president of business development for Asia Pacific and general manager for Disney-i. He joined the Walt Disney Company Japan in January 1998 and served as a corporate representative performing as overall marketing supervisor for developed markets of Asia Pacific regions, including Japan, Korea, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. .

Prior to his positions at The Walt Disney Company Japan, Birathon served in a series of increasingly responsible positions at The Coca-Cola Company in Japan, including group manager of integrated communications, senior brand manager for operations and marketing and executive assistant to the senior vice president of the national brands. From 1996-1998 he managed a 13-member team that was responsible for the development and implementation off all communications programs for all 25 corporate brands and sales channels.

Furthermore, Birathon's brand management experience includes eight years with Philip Morris Company, with tenures in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , and Japan. While serving as a senior brand manager for Philip Morris K.K. (Japan), he not only managed established brands like Marlboro, but was also instrumental in developing new brands to suit emerging market opportunities.

Birathon holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the Wharton School of Business, University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli.

http://upenn.edu/.

Address: Philadelphia, PA, USA.
.
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Publication:Business Wire
Date:Nov 21, 2000
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