Biozhem Cosmeceuticals Completes Management Deal With One World Networks Integrated Technologies Inc., Appoints New President.

SAN JUAN CAPISTRANO, Calif.--(BUSINESS WIRE)--Aug. 4, 1999--

Biozhem Cosmeceuticals Inc., a national retailer of skin care products, Wednesday announced the completion of a management agreement with Santa Monica, Calif.-based One World Networks Integrated Technologies Inc. (OWNit). Biozhem Cosmeceuticals Inc. trades under the stock symbol OTC BB:BZHM.

Biozhem Cosmeceuticals is a specialty retailer of botanically-based skin care for men and women. The company markets its products through their retail Biozhem Skin Care Centers and kiosks as well as national infomercials, catalogs and the Internet.

Under terms of the agreement, OWNit assumes management and operational control of Biozhem under an incentive-based management contract. OWNit is the parent company of One World One People, an e-commerce-based virtual community of celebrity-branded Web sites and products marketed through traditional advertising and direct response marketing strategies.

"This agreement between Biozhem Cosmeceuticals and OWNit greatly improves Biozhem's ability to expand our product line and have a greater impact on the skin care market," said John Riemann, chief executive officer of Biozhem Cosmeceuticals. "OWNit's extensive marketing strategies and high-profile celebrity endorsements will enhance Biozhem's marketing plans and give our products greater visibility and name recognition. The added promotional support and management infrastructure allows Biozhem to quickly become a major player in the skin care, cosmetic and health industries well into the next century."

To that end, Biozhem has appointed marketing specialist, Marti Wolf, as president of the company effective immediately. Wolf brings extensive background and experience in marketing to her new role with Biozhem. During the course of her 26-year career in marketing, she has worked for various types of companies ranging from Fortune 100 to small start ups.

"Marti has a strong reputation as an expert in identifying the unique elements of a company, product or service and developing those attributes into successful marketing strategies. Under her leadership, Biozhem Cosmeceuticals will enter into a new era of growth," said Riemann.

Prior to joining the company, Wolf was president of her own MW Consulting Group, a marketing strategies and development firm. Before that, for six years she served as senior vice president for Los Angeles-based Kent & Spiegel Direct, a national full-service marketing firm specializing in direct response television. There she handled identifying, evaluating and developing new products for television marketing, including numerous beauty and skin care products as well as managing the launch of the $100 million infomercial hit, the Sobakawa Buckwheat Pillow.

For 11 years, Wolf was corporate director of marketing communications for Gould Inc., a $1.6 billion Chicago-based international manufacturer of leading-edge electronic technology products, where she created strategic "umbrella" marketing programs for the company's 42 operating divisions and facilities located in 16 countries around the world.

"I couldn't be more excited about the opportunities that lie ahead for the company," said Wolf. "Our relationship with One World Network will enable us to broaden our product line and expand our marketing reach into all channels of distribution. Having their extensive marketing channels available to Biozhem will be a tremendous asset to us as we get set to launch new national direct response marketing campaigns for our expanding line of beauty and health products. Our goal is to help our clientele achieve a more balanced and healthy life, both inside and out."

Under Wolf's leadership, and in connection with One World, Biozhem will integrate new skin care products, color cosmetics, nutritionals, and an expanded line of spa products into their existing line.

OWNit's celebrity-based multimedia and cross-marketing strategies include self-funded infomercials, national home shopping channels, radio spots, print advertising, direct mail campaigns, continuity programs and added value beauty clubs.

One World Networks Integrated Technologies was founded on the premise that there is a large, untapped potential in bridging the gap between traditional retail marketing and the growing business of Internet marketing. The combination of multimedia marketing, strategic affiliations and acquisitions forms a "Virtual Community" that will drive consumer traffic to OWNit's E-Commerce Web site. This virtual community will initially be celebrity, concept and product driven, eventually becoming self-perpetuating. The company's flexibility and detailed customer information allows OWNit to quickly allocate marketing resources to optimize sales.

OWNit's management team has previously generated more than a billion dollars in revenues through the various enterprises each has undertaken.

Chairman and CEO Liz Edlic and President Nancy Duitch head OWNit. Edlic previously served as vice-president of investments and managed accounts for Paine Webber until 1990, when she became a partner in Heritage Asset Management. After selling the firm in 1993, Edlic formed Emerald Asset Management, an investment banking firm specializing in strategic business consulting, financing, marketing and planning for start up businesses. Duitch has been a leader in the consumer products industry for over 20 years. Her background in marketing, sales, continuity, and electronic retailing is supplemented by expertise in business budgeting, forecasting, profitability and management. During her term as head of retail for Kent & Spiegel Direct, Duitch generated over $100 million in sales each year.

OWNit is targeting several major demographic groups through at least four vertical market web sites. The company plans to reach these audiences through Web sites focusing on mass marketing (through one-world-one-people.com); the growing Hispanic market (one-world-espanol.com); women, who account for over 70% of all consumer product purchases (balancedwoman.com); and the sports and fitness market (oneworldsports.com). The company will use the latest Internet and computer database technology to capture specific details of consumer buying habits, preferences, personality and other behaviors.