Biotech Supply Giant Unveils New Logo; Amersham Pharmacia Biotech Retains, Updates Classic Droplet Image.UPPSALA, Sweden--(BUSINESS WIRE)--November 3, 1997--Amersham Pharmacia Biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. , the company formed earlier this year with the merger of Amersham Life Science and Pharmacia Biotech, today unveiled its new corporate logo. The world's largest research-based biotechnology supply company has retained the widely recognized "droplet droplet very small drop of fluid. droplet nuclei the finite particles of matter which are transmitted from animal to animal. " image, first created for Pharmacia Biotech more than thirty years ago, and mounted it above a crisp, modern logotype featuring the name of the new entity. "This new logo perfectly captures our progressive, leading-edge culture, as well as our respect for our company's heritage," said Ron Long, chief executive officer of Amersham Pharmacia Biotech. "The graphic depiction of the company's name reflects the seamless organization we have created by effectively merging the complementary strengths of the two partners into one strong identity, with a common vision. And the droplet, an instantly recognizable symbol of Pharmacia Biotech, has tremendous equity among our customer base that simply could not be abandoned." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Julian Stubbs, vice president, corporate affairs and marketing programs for Amersham Pharmacia Biotech, retention of the droplet image capitalized Capitalized Recorded in asset accounts and then depreciated or amortized, as is appropriate for expenditures for items with useful lives longer than one year. on the success of Pharmacia Biotech's recent three-year "One Company" corporate positioning campaign, which significantly boosted the company's recognition in the industry. Graphic Acumen, a London-based graphic design consultancy, designed the new logo and is devising graphic identity guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. , which are expected to be available early next year. The logo will appear immediately on business cards and letterhead and will roll out in advertising and promotional campaigns in Spring 1998. The mergest announced to identify opportunities to build and develop business. "On each occasion, we have callis from which company," he added. Amerleading academic centers and pharmaceutical, genetic, diagnostic and biotechnology companies Top 100 Biotechnology Companies The following is a list of the top 100 biotechnology companies ranked by revenue. The first nine companies qualify for the list of the top 50 pharmaceutical companies. . HeadquarteredPHARMACEUTICAL BIOTECHNOLOGY Today's News On The Net - Business Wire's full file on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the with Hyperlinks to your home page. |
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