Biotech Begins Advertising of Sucanon in Mexico.VANCOUVER, BC -- Robert Rieveley, the President of Biotech Holdings Ltd. (the "Company", BIO.V; BIOHF.OB) announced today that on-air advertising of the Company's Sucanon diabetes drug has begun in Mexico. The cost of the advertising is $45,160 US for the next 30 days. "We are pleased that the process of familiarizing fa·mil·iar·ize tr.v. fa·mil·iar·ized, fa·mil·iar·iz·ing, fa·mil·iar·iz·es 1. To make known, recognized, or familiar. 2. To make acquainted with. diabetics in Mexico with the benefits of Sucanon has now started. The advertising program, which began this week, features an interview with the President of a Mexican diabetic association. The President of the association talks about his history as a diabetic and the benefits that he has received from using Sucanon. Excerpts from the interview are also used in Sucanon advertising spots. The interview will be heard six times and the advertising spots will be heard 16 times during the next 30 days," Mr. Rieveley said. "The advertising is being broadcast in the Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi region and nationally on radio and is being simulcast on cable television," Mr. Rieveley said. "This interview and one-and-a-half minute advertisements based on the interview are being broadcast on the program 'Todo para la mujer con Maxine Woodside' ('Everything for Women with Maxine Woodside'), which is carried on two national frequencies, XERFR-AM970 and XERFR-FM 103.3, and on 83 affiliated stations. These signals cover 98% of Mexico's urban population and also reach a U.S. Spanish-speaking audience of 10 million in Texas, Arizona and New Mexico New Mexico, state in the SW United States. At its northwestern corner are the so-called Four Corners, where Colorado, New Mexico, Arizona, and Utah meet at right angles; New Mexico is also bordered by Oklahoma (NE), Texas (E, S), and Mexico (S). ," Mr. Rieveley said. "In addition, a cable simulcast of 'Todo para la mujer' is carried on Cablevision in Mexico City and through PCTV See PC/TV. in the rest of Mexico," Mr. Rieveley said. If you would like to be added to Biotech Holdings' email list for future news updates or summary clinical materials, please click here: http://www.biotechltd.com/info.asp Biotech Holdings Ltd.'s head office is in Richmond, British Columbia This page is for the city of Richmond, British Columbia. For the federal electoral district in this locality see Richmond (electoral district); for the provincial electoral district see Richmond (provincial electoral district). . Biotech Holdings' shares trade on the Over the Counter Bulletin Board in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. (BIOHF.OB) and on the TSX Venture Exchange TSX Venture Exchange Originally called the Canadian Venture Exchange (CDNX), this was a result of the merger of the Vancouver and Alberta stock exchanges. The goal of TSX Venture Exchange is to provide venture companies with effective access to capital while protecting investors. in Canada (BIO.V). For inquiries, contact Austin Rand at Biotech Holdings Ltd., 1 888 216 1111 (toll-free), 8:00 to 4 p.m. Pacific time, or by email at biotech@direct.ca. For background information and current stock quotations, visit Biotech's website at www.biotechltd.com. This news release has been reviewed by the TSX Venture Exchange. |
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