Biosensors Announces Marketing Agreement With De Royal.Business Editors/Health/Medical Writers SINGAPORE--(BUSINESS WIRE)--July 8, 2003 Biosensors International today announced that it has entered into a marketing agreement with worldwide medical products distributor DeRoyal to expand distribution of its lines of critical care products. Under the agreement, DeRoyal, headquartered near Knoxville, Tennessee, will incorporate Biosensors' re-usable transducer transducer, device that accepts an input of energy in one form and produces an output of energy in some other form, with a known, fixed relationship between the input and output. into its custom catheter laboratory manifold kit, which will be sold into catheter laboratory markets that perform an estimated four million procedures per year. This product upgrade will offer hospitals a more cost-effective means of performing catheter laboratory procedures. "Our agreement with De Royal is an important milestone for the critical care side of our business," commented Yoh-Chie Lu, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Biosensors International. "While much of our growth strategy is now focused on the interventional products side of our business, those efforts are supported by our critical care innovations. So we welcome the expertise and energy of the DeRoyal marketing and sales force to optimize adoption of our state-of-the-art cath lab products, such as our re-useable transducer, which offers budget-conscious clinics such savings and convenience compared with standard disposable transducers. We look forward to partnering for success with DeRoyal, a proven leader in its field, and we will review additional opportunities to collaborate on with DeRoyal in the future." About DeRoyal Headquartered in Powell, TN, DeRoyal is located in six states with 26 facility locations (California, Florida, Oklahoma, South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. , Tennessee, and Virginia), and eight countries (Canada, Costa Rica, England, Germany, Ireland, Italy, the Netherlands, and the United States). Among its more than 25,000 products are TracePak unitized delivery systems, custom procedural trays, surgical accessories, orthopedic bracing and support items, critical care products, wound care products, anesthesia and neonatal care items and temperature monitoring products. Please visit the DeRoyal web site at http://www.deroyal.com. About Biosensors International Biosensors focuses its research in the fields of new drug discovery, stent design and local drug delivery coating development for interventional cardiology interventional cardiology Cardiology The subspecialty of cardiology dedicated to the diagnosis, medical and mechanical therapy, pre- and post-procedure management of adult patients with acute and chronic forms of cardiovascular disease amenable to catheter-based markets worldwide. Biosensors International is a subsidiary of Sun Biomedical bi·o·med·i·cal adj. 1. Of or relating to biomedicine. 2. Of, relating to, or involving biological, medical, and physical sciences. Limited, and seeks to become a leading company specializing in cardiovascular technology. Its manufacturing facilities are certified by world authorities such the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. , TGA See TARGA. TGA - Targa Graphics Adaptor , ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. and CE Mark. For more information, please visit http://www.biosensors.com.sg. |
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