Bioscience Market Access Associates Teams with CEOs of Emerging Bioscience Companies to achieve Rapid Commercialization of New Technologies.

Business Editors

RALEIGH, N.C.--(BUSINESS WIRE)--July 31, 2003

Focus on Process and Execution Yields faster ROI 

Bioscience Market Access Associates (BMAA) has crafted a formula that plays well with CEOs of emerging Bioscience companies as they commercialize new technologies. Along with offering strategic advice, BMAA goes further, formulating a tailored commercialization process with execution milestones that can become the backbone of the client's commercialization function.

"The old saying 'talk is cheap' doesn't apply here," said Don Van Dyke, founder of BMAA. "In fact all talk and no action is a luxury emerging firms simply cannot afford. These companies need an action plan that produces results both immediately and in the long term."

Playing on the founder's 25 years of operating experience in Clinical Diagnostics, Genomics, Proteomics and Bioinformatics, BMAA has assembled resources in a wide range of disciplines to allow CEOs to get to market quickly. Core competencies BMAA brings in Strategic Marketing, Marketing Management, Sales Management and International Business are augmented by external resources in Marketing Communications, Graphic Design, Field Sales, and Inside Sales.

Van Dyke began at American Hospital Supply in its diagnostic businesses as a sales rep and sales manager where he won achievement awards six years in a row. Later he joined venture-funded Bio Image Corporation as VP Sales. Bio Image was acquired first by Kodak then Millipore Corporation. Achievements such as assembling the first physical map of the human genome in 1992 were part of the ground breaking work Bio Image facilitated for researchers in Bioscience. In 1994 Van Dyke led a management buyout of Bio Image from Millipore and, as CEO, led the firm to profitability.

BMAA has provided consulting services to emerging companies including Bio Image (Ann Arbor, MI) BioSeq (Woburn, MA) Meridian Software (Raleigh, NC) Molecular Mining Corporation (Kingston, ON) Ribonomics (Durham, NC) Somalogic (Boulder, CO) and The Discovery Machine (Williamsport, PA.)

"The combination of our core competencies with external resources like PWB Marketing Communications www.pwb.com and others can rapidly take a new technology into the competitive marketplace and start putting points on the scoreboard," Van Dyke continued, "all without investing in the time and expense of building the infrastructure from scratch."